Josh Kopel | Award Winning Restaurant Consultant

Episode 150: Never Waste a Good Crisis: Joth Ricci of Dutch Bros.

Over 100,000 restaurants were lost in the pandemic and there’s so much we can learn from that. But there are also organizations that thrived during the pandemic. What did they do differently? What did they see that so many didn’t? Today we chat with Joth Ricci of Dutch Bros who saw opportunity in tragedy and used the pandemic as a catalyst to build the coffee shop of tomorrow, today.

TIME-STAMPED SHOW NOTES:

[2:38] Cutting teeth: lessons from and starting over and building from the ground up.

[4:28] Starting something with nothing: What defines a successful founder.

[5:20] Strategic planning, discipline, and defining yourself.

[6:43] Exploding the brand: Staying true to core values.

[7:40] The secret sauce: Ignoring the shiny light, keeping it simple, and being the very best at what you do.

[9:20] Examining Dutch Bros.: opportunities in technology, operations, leadership, and marketing.

[11:01] Achieving traction: setting the runway and hitting the ground running.

[12:23] Seizing The Great Pandemic Opportunity: putting rubber to the road when everything else stopped.

[14:32] Becoming a better leader: managing emotion in chaos, gaining perspective, and setting an example.

[17:53] Companies as a classroom: building teams through the lens of education

[18:22] Dutch Bros. 2.0: plowing into digital connection.

[20:07] Building a data-driven business: understanding your customers’ journey.

[22:43] Be good at being who you are: the value in rejecting trends that don’t serve your service model.

[24:34] You can’t be all things to all people.

[25:54] Being big and being small: staying connected through community.

[27: 56] Baking social impact into the fabric of your business.

[29:44] Stay true to yourself, communicate who you are, and remember that service always wins.

Other ways to enjoy this content

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)