Joshua Kopel

Ken Grossman on beating the competition

Ken Grossman is a craft brewing pioneer. In the late 1970’s, he, along with about half a dozen other brewers, started the first craft breweries in the US. Over 40 years later, the other guys are no longer in business and Ken’s company is worth over one billion dollars. Today, we discuss what it took to survive in those early days and the critical decisions he made that paved the way for him to become the king of craft brewing.

For more information on Sierra Nevada, visit https://sierranevada.com.

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