I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.
In this episode, I dive into the critical aspects of profitability in the restaurant industry. I emphasize the importance of effective sales training that prioritizes emotional engagement over just product knowledge. I also share actionable strategies to help restaurant teams connect with guests and sell more effectively by using storytelling and developing a genuine belief in the food they serve.
Takeaways:
- Most restaurant owners think they need more guests.
- Profit isn’t random, it’s engineered.
- Sales doesn’t come from knowledge. It comes from conviction.
- Guests don’t buy facts. They buy feelings.
- Selling isn’t about pressure, it’s about believing.
- The best servers are matchmakers.
- Curiosity builds connection. Emotion builds belief.
- Empower storytelling over scripting.
- If your team isn’t trained to feel it, they’ll never be able to sell it.
- Make what’s working a daily conversation.
Chapters
00:00 Introduction to Hospitality Insights
01:20 The Importance of Profitability Systems
02:45 Transforming Team Sales Training
05:42 Empowering Teams for Effective Selling
If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you’d like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.