Have you chosen your customers or have they chosen you? In an effort to achieve profitability many of us refuse to clearly state who is and who is not our target customer.
Kevin Tan chose a different path. In having a maniacal focus on his target customer, he’s built a platform that’s grown to over half a million users in just a couple of years. What’s his revolutionary idea? Skipping the line at restaurants.
Today we talk about why such a simple solution has gone viral and how we can use the same strategies to create virility in our own restaurants.
For more on Snackpass go to https://www.snackpass.co
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