Chris Adams does. He’s built a business on showing some of the biggest brands in the world how to make guests feel something—without faking it.
In this episode, we dig into what defines modern luxury and why it has less to do with money and more to do with culture, people, and emotional precision. Chris shares how AI and tech can enhance—not replace—hospitality, why perceived value is the new battlefield, and what most operators get wrong about training.
If you’re still trying to out-system your staffing problems, this is your wake-up call. Luxury isn’t about perks. It’s about people. And Chris is here to show you how to invest in them the right way.
To learn more about Ellis Adams Group and their work in luxury hospitality, visit ellisadamsgroup.com
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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