Josh Kopel | Award Winning Restaurant Consultant

restaurant email marketing

Restaurant Email Marketing: Becoming a Brand with Celebrity Chef Jet Tila

Branding experts like Chef Jet Tila have created an all-weather strategy for ensuring they’re able to provide for their families no matter what happens. The secret is creating multiple revenue streams through diversification. It’s not a easy process but the end result is looking pretty good these days. On this episode Jet Tila takes us on the journey from executive chef to household name.

5 Day Restaurant Profitability Challenge

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5 Day Restaurant Profitability Challenge


  • Starting in entrepreneurship
  • Dropped out of high school
  • Became a chef on a fishing boat
  • Had many skills
  • Commerce
  • Accounting
  • Customer service
  • Culinary skills
  • Career path into hospitality
  • Hosted cooking classes at his mom’s house
  • Written in the Times
  • Went to culinary school
  • Wanted formal education to assimilate into the culinary world
  • Getting credentials
  • Being an executive chef felt isolating
  • Restaurants were a means to an end
  • Didn’t allow for family time
  • The importance of mentorship
  • Studying the brands of chefs Jet idolizes
  • Neil Fraser
  • Bobby Flay
  • Brave entrepreneur
  • Elton Brown
  • Media savvy
  • Guy Fieri
  • Global brand
  • Read business books
  • Ask questions to great people
  • Diversification is key
  • To transcend, a person needs to become an institution
  • You can be in multiple places as once
  • Steps to becoming a brand
  • Put your name where your restaurant is featured
  • Get to know PR people
  • Go the extra mile
  • Getting onto TV
  • Teaching in the School of Cooking in LA
  • Taught working professionals how to cook
  • Students happened to be producers
  • One TV producer worked for the food network
  • Networking is important
  • Doing a good job
  • Introducing yourself politely
  • Lessons learned
  • Blowing off Mark Peel by being too arrogant
  • Find phenomenal mentors
  • Be gracious for the opportunity
  • Rejecting a job at Google
  • What would life have been like?
  • Goals before 2020
  • 2019 busiest year in Team Tila history
  • Looking at TV pilots
  • Consulting with major TV networks and brands
  • Social media growth
  • The effects of the pandemic
  • Lost momentum
  • 60% down on revenue
  • Pivoting into digital
  • Netflix shows and NBC
  • Licensing and marketing opportunities
  • Food Network Live
  • A-ha moments
  • Finding balance between family and business
  • We have an addiction to work
  • Mental health fuels us to be high achievers but also hurts us
  • Finding time for himself
  • Space to reflect
  • The future post-pandemic
  • Many won’t survive
  • The share of the market will increase
  • Learning to work from home more
  • Words to the industry
  • This will pass
  • Find a way to get through this as there is light at the end of the tunnel
  • We can learn the lessons
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