Blog Posts
Al Lucas: Go Work for a Chain
What if the fastest way to become a great independent operator is to go work for a chain? Al Lucas spent 21 years at Chart
Every Other Industry Has Affiliate Marketing. Yours Doesn’t. That’s Your Biggest Missed Opportunity.
In every other industry, people drive traffic to other people’s businesses. In restaurants, we think influencers. But you never own that audience. Here’s how proximity partners, a house account system built on status and access, and 35 DMs a day create an owned audience at zero acquisition cost.
Amanda Signorelli and Nick McMillan: Legacy Doesn’t Equal Profit
What if the thing you are most proud of in your business is also the thing quietly draining it? Amanda Signorelli and Nick McMillan took
Telly Justice & Camille Lindsley: Repel the Right People
What if the customers you’re driving away are exactly why your restaurant works? Telly Justice and Camille Lindsley built HAGS into one of New York’s
I Bought Dead Restaurant Domains for $5 Each and Outranked Everyone on Google in Two Weeks.
Big SEO companies charge thousands a month for results that take six months. Dead restaurant domains cost $5 each and come with backlinks from Eater, the New York Times, and local bloggers. Permanent redirect to your site and you are on page one in two weeks. Plus schema hacking for LLMs, blogger outreach, and the earned media strategy that got three brands on KTLA every month.
Ashley Morris: Product-Market Fit Forgives Every Mistake
What if the reason you survive your own mistakes has nothing to do with how smart you are, and everything to do with your product?
Nick Wong & Lisa Lee: We Opened at 40 on Purpose
What if the smartest thing you can do for your restaurant is refuse to rush it? Nick Wong spent twenty years in kitchens like Momofuku
Nobody Is on Social Media to Find Their Next Restaurant. Here’s How to Make Them Find You Anyway.
Social media is a low-intent platform. Nobody is scrolling Instagram looking for their next restaurant. The soap opera content framework tells three stories over six weeks: purpose, product, and people. Then a simple DM strategy converts engagement into 200 to 500 additional covers per month at a 20% conversion rate for zero dollars.
Al Lucas: Go Work for a Chain
What if the fastest way to become a great independent operator is to go work for a chain? Al Lucas spent 21 years at Chart
Amanda Signorelli and Nick McMillan: Legacy Doesn’t Equal Profit
What if the thing you are most proud of in your business is also the thing quietly draining it? Amanda Signorelli and Nick McMillan took
Telly Justice & Camille Lindsley: Repel the Right People
What if the customers you’re driving away are exactly why your restaurant works? Telly Justice and Camille Lindsley built HAGS into one of New York’s
Ashley Morris: Product-Market Fit Forgives Every Mistake
What if the reason you survive your own mistakes has nothing to do with how smart you are, and everything to do with your product?
Nick Wong & Lisa Lee: We Opened at 40 on Purpose
What if the smartest thing you can do for your restaurant is refuse to rush it? Nick Wong spent twenty years in kitchens like Momofuku