Skip to main content

Josh Kopel | Award Winning Restaurant Consultant

The Takeaway: How Guests Decide Where to Eat

Share with:

The Takeaway

What if your website is costing you first-time guests before they ever walk in?

The people on your homepage are shoppers. Most of them have never been in, and they are deciding between you and someone else. A list of dishes and five buttons gives them nothing to decide with.

In this takeaway, I break down why guests need to feel something before they can commit to a choice, the three questions every homepage has to answer in one read, and why one clear call to action converts better than five.

If your website looks great and still isn’t filling seats, start here.

That’s this week’s takeaway. To build the marketing team that brings your best guests back more often, visit restaurantbusinessschool.com.

5 Day Restaurant Marketing Masterclass

_________________________________________________________

Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Also Read  Restaurant Consulting: John Kolaski's Food Hall Vision

Free Live Training

Want Me to Walk You Through These Systems Live?

Join the free 5-Day Restaurant Marketing Masterclass. In 40 minutes a day, I'll show you how to build a marketing system that actually makes you money.

JOIN THE FREE MASTERCLASS

★★★★★ Rated 5/5 by 1,000+ restaurant owners

Share with:

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)

Free 5-Day Marketing Masterclass

Join Now

100% Free

Build the AI marketing team you need to scale your restaurant in just 5 days.

See What You'll Learn