Blog Posts

The Takeaway: The $72,000 Hiding in Your Restaurant
What if your next $72,000 is already sitting on your guest list? Chasing new faces feels like growth. The faster money is in the people

Justin Devillier: Stop Fixing What’s Already Broken
What if the standard you are most proud of is the thing holding your restaurant back? Justin Devillier has run La Petite Grocery in New

The Takeaway: You’re Selling the Wrong Thing
What if the most profitable business in your restaurant is the one you only take when the phone rings? Most operators pour everything into the

Sava Farah: Value Pricing Is Killing Your Restaurant
What if the reason you can’t make payroll is that you’re still trying to compete on value? Sava Farah fled communist Albania at five, landed

The Takeaway: How Guests Decide Where to Eat
What if your website is costing you first-time guests before they ever walk in? The people on your homepage are shoppers. Most of them have

Ed Harris: Great Food Won’t Save Your Business
What if the reason nobody is walking through your door has nothing to do with what’s on the plate? Ed Harris won Chopped, spent five

The Takeaway: Build a Club, Not a Loyalty Program
What if your loyalty program is the reason your guests feel nothing? Punch cards and points reward a transaction. Guests want to belong to something,

Brianna Keefe: Stay In The Weeds Longer Than You Want
What if you have to go deeper into the day to day before you can ever get out of it? Brianna Keefe spent her entire

The Takeaway: The $72,000 Hiding in Your Restaurant
What if your next $72,000 is already sitting on your guest list? Chasing new faces feels like growth. The faster money is in the people

Justin Devillier: Stop Fixing What’s Already Broken
What if the standard you are most proud of is the thing holding your restaurant back? Justin Devillier has run La Petite Grocery in New

The Takeaway: You’re Selling the Wrong Thing
What if the most profitable business in your restaurant is the one you only take when the phone rings? Most operators pour everything into the

Sava Farah: Value Pricing Is Killing Your Restaurant
What if the reason you can’t make payroll is that you’re still trying to compete on value? Sava Farah fled communist Albania at five, landed

The Takeaway: How Guests Decide Where to Eat
What if your website is costing you first-time guests before they ever walk in? The people on your homepage are shoppers. Most of them have


