Josh Kopel | Award Winning Restaurant Consultant

Restaurant Consultant Gino Wickman: Entrepreneurial Expertise

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Restaurant Margins

Not all heroes wear capes, some write books. The books Gino Wickman has written are directly responsible for helping me to create multiple million dollar businesses, become a better leader and find balance within my personal and professional lives. Today we discuss his latest book, the Entrepreneurial Leap, and how we apply those lessons to the hospitality industry.

5 Day Restaurant Profitability Challenge

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5 Day Restaurant Profitability Challenge


  • Writing Entrepreneurial Leap
  • Did not become an entrepreneur until he was 29
  • Wants to show others the opportunities available to them
  • The book is in three main parts
  • Finding out if you are an entrepreneur
  • Discovering opportunities
  • Creating a path to success
  • Hospitality workers are running a business within our businesses
  • Success of their micro-business means greater success for your business
  • 6 essential entrepreneurial traits
  • Gino offers an assessment online to discover if you have these traits
  • Allow your staff to take the quiz if you are comfortable with them taking their own entrepreneurial leap one day
  • Can be the best employees in the hospitality industry if they stay
  • Entrepreneurs are generally unemployable
  • Advice for leading leaders
  • Lessons from a book called Drive
  • Give autonomy
  • Provide guidelines and rules but otherwise, let your team have ownership of their work
  • Allow mastery
  • Give them the opportunity to learn the business
  • Make your staff member feel part of something bigger than themselves
  • The bigger the problem you solve in the world, the more successful you will be
  • Get close to the ground and know your customers’ needs
  • Know your customers better than they know themselves
  • Evolve to the new needs of customers as the world changes
  • 10-year business cycles
  • 2 great years
  • 6 good years
  • 2 terrible years when you almost go out of business
  • In another ten years, something else will come
  • The power of 10-year thinking
  • Have a 10-year goal but not in great detail
  • Learning to take action whilst being patient
  • 8 critical entrepreneurial mistakes
  • Not having a vision
  • Not spending time with your people
  • Not knowing your customer
  • Not staying true to the core
  • Not knowing your numbers
  • Not crystalizing roles and responsibilities
  • Hiring the wrong people
  • Grabbing the closest people to you is not a good strategy for hiring
  • Make sure people are in alignment with your core values
  • Make sure they have the right skill set for the job
  • Not charging enough
  • Psychological mistake
  • Insecurity/lack of confidence
  • Many businesses barely break-even in the first 3 years
  • Advice
  • TED Talk by Casey Brown
  • Tip from Dan Sullivan – Pick a number that scares you, then add 20%
  • There are many free resources on the website for budding entrepreneurs
  • Who inspires Gino
Also Read  Restaurant Profitability: The Evolution of Marketing with Mike Yan

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