Josh Kopel | Award Winning Restaurant Consultant

Restaurant Business: Maximizing Your Wine Program with Greg Martellotto

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Restaurant Margins

Creating and maintaining a great and profitable wine program at my restaurant proved an impossible task. Folks spend their lives working to understand the intricacies of wine and I don’t even drink wine. I know I’m not alone and, as we all begin the process of reopening, I wanted to bring in a friend and an expert to offer best practices.

Greg Martellotto is the guy. He’s got his own winery. He’s got his own direct to consumer wine business and he sells and works with some of the best restaurants in California. Today he unpacks how to conceptualize and execute a great and profitable wine program.

That’s Greg Martellotto. For more on Greg’s company go to


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