Josh Kopel | Award Winning Restaurant Consultant

Restaurant Consulting: Joseph Szala’s Bull-Hearted Branding

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Restaurant Consulting

People don’t buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good.

What story is your food telling? What does it say about someone who chooses to patronize your restaurant?

If you don’t know, the your guest probably doesn’t know either.

That’s why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client’s stories and today he teaches us how to tell our own.

For more on Vigor visit

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.


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