This one’s coming totally out of left field.
I had the pleasure of being on my friend Luke’s podcast and I enjoyed the conversation so much, I stole some of it to share with you here. Luke is a digital marketer who’s built some huge brands within the industry. You’ll also get to hear a bit more of me than you normally do. Sit back, relax and listen to these 2 old dogs chew the fat.
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SHOW NOTES
- Independent business owners struggle to create content
- Independent businesses have always struggled
- Slim margins
- 16hour days
- They feel that they have no time to create content
- Content Imposter Syndrome
- The feeling your content doesn’t stand up to the content in your industry
- Discouraging to try and compete with the huge amount of content on the internet
- Honesty tips the scale
- Be your unique business online
- Share what you do and the way you do it
- Showing your team and behind the scenes gets much more engagement
- Honesty builds a stronger connection with your audience
- Create the content you want to see in the world
- Elizabeth Tilton went viral because of their reopening guide
- They didn’t make it to go viral
- It was true to self
- Selfless stuff you are doing will resonate more than anything else
- People see through the hard sell
- Example
- Two members of staff manually assembled 600 hand sanitizer dispensers before they were shipped to customers
- Luke uploaded the security footage of them doing this
- Audience loved it
- Mundane everyday details are what makes your business interesting
- Everyone leaves happy philosophy
- Explains the vision of Josh’ restaurant
- Setting that expectation that there is nothing that they won’t do to make sure that the patron leaves happy
- Empowered staff to operate independently under this guiding philosophy
- Telling patrons that their happiness was important de-escalates any upset
- It’s a privilege to turn around bad feedback in real-time
- There are no limits to service
- Josh once fully comped a meal and drinks for a table of 8
- Restaurant was running low on food
- Offered a free meal off menu of what food was left
- Having a passion for service is why we stay in the business
- Knowing your core passion is the most important thing
- The importance of teamwork
- Allowing them to put forward ideas
- Showcase their talents on
- It takes the whole team to make a shift run smoothly
- Customers pick up on team spirit
- No Us Without You
- Non-profit that feeds families of undocumented workers
- Having a holistic approach in digital and real-life created success
- Created a movement
- Taking a leap of faith
- Many miss the opportunity to act
- Scared of failure
- Those who take a leap are the ones who succeed