Josh Kopel | Award Winning Restaurant Consultant

Restaurant Business Plan Template: Meet Mark Birnbaum, The Catch Hospitality Group’s Cool King

Share with:

Restaurant Consulting

When I think about Mark Birnbaum, I think about the word cool.

This dude has 50,000 followers on instagram, his trendy restaurants have lines out the door nightly and celebrity investors dump boat loads of cash into everything he creates.

But, at his core, he’s a restaurateur, just like you and me. And his path to success was formulaic and well thought out. In today’s episode Mark shares the formula he used to build a restaurant that doesn’t follow trends, it creates them.

TIME-STAMPED SHOW NOTES:

[2:25] After-Prom King: Hustling cool through school.

[4:30] Finding gusto through tragedy.

[6:41] Higher margins, and better experiences: An innovative one-stop experience.

[12:50] The essential elements of cool: Good food, good service, good vibe.

[14:51] Design is everything: Creating the perfect vibe.

[18:05] Determining success: When you know something is or isn’t working.

[22:00] Lessons from the pandemic: What Catch did differently.

[25:30] How to make it in the restaurant industry: The reality of success.

[29:35] Less is more: Knowing how to spot a good deal.

[31:43] The recipe for getting where you want to go in the hospitality industry.

For more on The Catch Hospitality Group go to https://catchhg.com

Share with:

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)