Josh Kopel | Award Winning Restaurant Consultant

Restaurant Business Plan: Sergio Perez’s Omnichannel Branding

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Sergio Perez

Maybe we’re trying too hard with all of the discounts and specials. Think about it, what would your favorite restaurant need to do to convince you to come back? Very little, right? More than anything, you just need to remind your best guests that you still exist and that’s where a guy like Sergio Perez comes into play.

Sergio is the head of omnichannel for Bojangles and he’s taken this regional brand and given them a national audience. If you’re looking get more digital face time with your guests, this is the guy to listen to.

For more on Bojangles visit


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