Josh Kopel | Award Winning Restaurant Consultant

Restaurant Margins

Restaurant Margins: Top Chef Joe Sasto’s Path Forward

We’ve had months to discuss what we miss about the restaurant industry, what about what we don’t miss? What parts of us and this industry should we leave behind? On today’s show, we chat with Chef Joe Sasto, a renaissance man charting a new path in the industry through pop-ups, pasta classes & underground events. Together we’ll ask the tough questions and try and find the path forward.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Working at Quince
  • Working at Lazy Bear
  • Work culture translates to your guest experience
  • You can taste bad energy and stress
  • You can still execute Michelin star quality with a happier work environment
  • Greatest mentor was Jason Berthold
  • Worked at The French Laundry
  • Inspired his team by leading by example
  • Extreme passion for his work
  • Commanded level of respect without asking for it
  • Joe thinks back to him when inspiring his own team
  • Being a chef doesn’t automatically demand respect
  • Respect is earned via good leadership
  • Journey to working in Michelin star restaurants
  • Won Aspen Food & Win 2013
  • Worked in an environment that was pushing for higher covers
  • He didn’t find this fulfilling
  • Took 8 weeks backpacking around Europe with his brother
  • Discovered his goals
  • Decided to refine his technique in Michelin star restaurants
  • Working unconventionally
  • Started creating pop-ups across the country
  • Does online and in-person food experiences and classes
  • Pop-ups and events are not easy
  • Less stability
  • Pushes creativity
  • Pushes the boundaries of dining
  • Goals for the future
  • Settle down and open restaurants
  • Has a few concepts in mind
  • Biggest hurdle: finding the right market
  • Finding the right market
  • Neighborhood determines success
  • Concerns as a business owner when considering a city
  • There has been a mass exodus from large cities
  • Joe is considering Portland – likes the culture, people, and opportunity
  • The hospitality industry has razor-thin margins so the location must be chosen wisely
  • The importance of sharing your story
  • Sharing Joe’s story was influential and inspiring to others
  • This was even more important during the pandemic
  • The more he shared, the more he could connect with others through food
  • We can feel better about what we are going through by sharing experiences
  • Work-life balance – a major issue in the industry
  • Realizes the importance of mental health
  • We have an opportunity to rebuild with work-life balance in mind
  • Rebuilding with employees in mind
  • Creating structures that favor employees
  • Giving them a voice
  • Our employees make everything happen
  • Changes he would make for his own restaurants
  • Culture of putting employees first
  • Being adaptable and quick to pivot
  • Fast-casual dining with traditional dine-in models for stability and longevity

Other ways to enjoy this content

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)