Josh Kopel | Award Winning Restaurant Consultant

Restaurant Margins

Restaurant Profitability Soars: Tressie Lieberman’s Chipotle Digital Transformation

Tressie Lieberman is the Vice President of Digital and Off Premise for Chipotle.

Do you think that was a big job in light of the pandemic?

Tressie worked to conceptualize and execute a new way for this massive company to do business in a world that went from brick and mortar to digital overnight.

In today’s episode we tackle emerging trends, Chipotle’s digital transformation and what independent restaurateurs can learn from Chipotle’s successes and struggles over the last 12 months.

For more on Chipotle, go to


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