Josh Kopel | Award Winning Restaurant Consultant

Ben Kaplan

Restaurant Business Plan Template: Ben Kaplan’s Niche Expansion

Ben Kaplan of Plnt Burger is taking the fight for burger supremacy to the streets. He’s a man that isn’t content with owning the vegetarian fast casual market. He wants to cannibalize the whole burger industry. Today’s conversation gets right to the heart of what matters most to our consumers. Ben’s idea is to win hearts and minds by winning their bellies first.

For more information on Plnt Burger, visit


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