Josh Kopel | Award Winning Restaurant Consultant

Kim Freer

Restaurant Marketing: Kim Freer’s Mastery Insights

Marketing is this big, intimidating thing for most of us. For many of us, marketing starts and stops with social media. For many more of us, we aspire to have the time needed to even get that far. That’s why I thought it would be incredibly valuable to chat with Kim Freer. Kim Freer is the Chief Marketing Officer of Wetzel’s Pretzels, an old brand innovating in very new ways. Today we discuss what marketing looks like in practical application–outside of social media–and how it can have a transformative impact on our restaurants.

For more information on Wetzel’s Pretzels, visit https://www.wetzels.com.

____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Other ways to enjoy this content

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)