Josh Kopel | Award Winning Restaurant Consultant

Matt McAllister

Restaurant Business: Matt McAllister on Shaping Consumer Views

I’ve always likened opening a restaurant to having a child. Over the years, you watch it evolve and you do your best to positively influence its growth. The struggle is how to convey what you’ve become to an audience that only remembers what you were. In this episode we’re chatting with Matt McAllister, the Head of Marketing at Yelp for Restaurants about the power of storytelling and how it can influence even your toughest critics. We’re all working to get better everyday and, today, Matt shares the tools and tactics he’s developed to let people know.

5 Day Restaurant Profitability Challenge

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

5 Day Restaurant Profitability Challenge

Restaurant Marketing School

Restaurant expert videos & webinars

Also Read  Restaurant Profitability with Lauren Fernandez

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