Josh Kopel | Award Winning Restaurant Consultant

Steal These Systems: David Morton’s Proven Formula for Building Profitable Restaurants Anywhere

It’s one thing to grow a restaurant group. It’s another to grow one that thrives across categories, cities, and economies. David Morton has done exactly that—without taking on debt, overextending his team, or compromising his values. As co-founder of Episcope Restaurants, David has engineered a scalable system that pairs creative vision with financial discipline. In this episode, we break down his approach to market selection, capital efficiency, weekly P&Ls, and the real difference between restaurants that survive and those that lead. If you want a playbook for building a restaurant business that lasts, this is it.

Takeaways:

  • Profitability is the key problem for restaurant owners.
  • David Morton aims to make a difference in the restaurant industry.
  • The restaurant industry lacks leadership and standards for excellence.
  • A conservative approach to business modeling can lead to success.
  • Mistakes are part of the learning process in the restaurant business.
  • The future of dining is influenced by social needs post-COVID.
  • Managing balance sheets is as important as P&L statements.
  • Openness to change is crucial for restaurant success.
  • The restaurant industry must adapt to rising development costs.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Episode 2: The Future of Restaurant Development

With neighborhoods devastated and operators forced to relocate, how will the fires reshape the restaurant landscape in Los Angeles? Development expert Jerry Prendergast has overseen hundreds of restaurant projects, and today, he unpacks the real estate shifts, leasing opportunities, and market trends emerging in LA’s hospitality scene. He also shares how operators across the country can rethink expansion, negotiate better leases, and position themselves for long-term success in a rapidly changing industry.

This series was created in collaboration with Michael Benson of Southern California Restaurant Design Group. When the fires devastated LA’s restaurant community, Michael saw an opportunity to bring together experts who could provide real strategies and solutions for operators facing the challenge of rebuilding. Each conversation in this series is designed to deliver practical insights, industry trends, and actionable steps to help restaurant owners in LA—and beyond—come back stronger.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Living the Dream Now: Elliott Bisnow on Building a Business You Never Want to Exit

We’ve been sold the lie that freedom comes after the exit. But what if we built businesses we never wanted to leave? That’s exactly what Elliott Bisnow did. As co-founder of Summit and Powder Mountain, he’s created a movement, not just a company—one built on authenticity, community, and the belief that life and work should be equally inspiring. In this episode, Elliott breaks down the power of big ideas, the myth of the exit strategy, and how living your brand is the real key to long-term happiness and success.

Takeaways:

  • Focusing on niches can lead to unique business opportunities.
  • Building community is essential for entrepreneurial success.
  • Authenticity is more valuable than perfection in leadership.
  • Managing expectations is crucial for customer satisfaction.
  • Creating leaders within organizations fosters a positive culture.
  • Mentorship plays a significant role in personal growth.
  • Co-founding a business brings diverse perspectives and skills.
  • Living the brand enhances personal fulfillment and business success.
  • Intentional living can lead to a more balanced and fulfilling life.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Office Hours: How to use AI to effortlessly delegate and amplify your marketing efforts

I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.

In this episode, I break down how AI can be a game-changer for restaurant owners, not by replacing people, but by freeing them up to focus on what actually matters. We’re talking automation, streamlined marketing, and strategic delegation—because the secret to scaling isn’t working harder, it’s working smarter. I’ll walk you through how AI and well-crafted SOPs can help you reclaim your time, reduce the daily chaos, and set your restaurant up for long-term success. And here’s the kicker—you don’t have to overhaul everything overnight. Start small, build momentum, and watch how AI helps take your business to the next level.

Takeaways:

  • Money is the primary problem for restaurant owners.
  • AI can help delegate tasks effectively.
  • Overwhelm often comes from mismanaged tasks.
  • Automated task audits can identify inefficiencies.
  • AI can create structured SOPs from recorded tasks.
  • Marketing consistency is key for restaurant success.
  • AI can generate comprehensive marketing calendars.
  • Engagement can increase with AI-driven marketing.
  • Start with small AI implementations for better results.
  • AI is a tool to amplify leadership in restaurants.

Chapters
00:00 Introduction to Restaurant Profitability
02:06 Leveraging AI for Restaurant Efficiency
05:49 Streamlining Marketing with AI
10:03 Implementing AI in Manageable Steps

If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you’d like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Turning Pictures into Profits: Zaheer Bhyat & Ray Erickson on Food Photography That Sells

A picture might be worth a thousand words, but in the restaurant industry, the right picture is worth thousands of dollars. Zaheer Bhyat and Ray Erickson have built their careers mastering the art of visual storytelling—helping brands create food photography that doesn’t just look good, but actually drives sales. In this episode, we break down why most restaurant images fail, the psychology behind visuals that make customers take action, and the simple changes that can turn your food photos into a powerful marketing tool. If you want to learn how to make your food look irresistible, this is the episode for you. To learn more about their expertise in brand storytelling and high-converting food photography, visit https://pacificnexus.com/
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)