
You’re Offering Gift Cards. You Should Be Selling Them. Here’s the Difference.
Gift cards redeem at an 80% rate. That means a 20% bulk discount costs you nothing. Loveland Coffee sold $72,374 in gift cards. Black Flannel sold $20,000 on Black Friday alone. Urban Omni sold $35,000 to a list of 1,800. Here is the promise, pitch, remove, and return campaign that makes it work.





