What if your regulars didn’t leave you? What if they just forgot you exist?
Most operators spend the year buying strangers while the people who already love them go quiet. The problem is memory, and memory is cheap to fix.
In this takeaway, I break down why a guest who visits once a month is worth $720 a year and double that at twice a month, why a reminder beats a reward every time, and how a pre-loaded year of signature events kills the pressure to invent something new every month.
If you have a mailing list you never use, this is the fastest money in your building.
To build the marketing team that sends those reminders for you, visit restaurantbusinessschool.com.
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
