What if the hardest part of building a brand starts after you’ve made it?
Jim Tselikis co-founded Cousins Maine Lobster in 2012 with his cousin Sabin Lomac and one food truck in Los Angeles. A Shark Tank deal with Barbara Corcoran later, the brand spans more than 75 trucks and restaurants. His new book, Life and Lobster, puts the near disasters on the record for the first time.
In this conversation, we get into how to protect margin when your core ingredient keeps climbing, why the franchisees you turn away matter as much as the ones you sign, and when to overrule a mentor you trust.
If you’re scaling and still waiting for the day it gets easy, this one is for you.
To learn more about Cousins Maine Lobster and his new book, Life and Lobster, visit cousinsmainelobster.com.
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This episode is brought to you by Guestologie. Guestologie helps multi-location restaurant groups recognize their highest-value guests the moment they walk in, so your team can deliver better hospitality and drive more visits. Built for groups running 10 or more locations. Full Comp listeners get a complimentary Invisible Guest Assessment at guestologie.com/fullcomp
