What if the ingredients you’re afraid to buy are actually the cheaper option?
Johanna Hellrigl opened Ama in Washington DC in June 2024 and built it without a single broadline distributor. She has never placed an order with Sysco, and she still prices competitively against restaurants across the city.
In this conversation, we get into why her sustainability decisions show up as savings at year end, how getting loud about her mission grew the business after a PR firm told her to stay quiet, and why the health of your team and your guests is now a business metric.
If you’ve written off better sourcing as a luxury you can’t afford, this one will take your excuse away.
To learn more about Ama and her work, visit amarestaurant.bar.
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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
This episode is brought to you by Guestologie. Guestologie helps multi-location restaurant groups recognize their highest-value guests the moment they walk in, so your team can deliver better hospitality and drive more visits. Built for groups running 10 or more locations. Full Comp listeners get a complimentary Invisible Guest Assessment at guestologie.com/fullcomp
