Josh Kopel | Award Winning Restaurant Consultant

Restaurant Advertising: Meet Todd Graves, the $2B Restaurateur

Share with:

Restaurant Margins

I was born and raised in Baton Rouge, Louisiana. When I was in college, there was a guy just a little bit order than me working the fry line at a small fried chicken joint that he opened on the edge of campus.

5 Day Restaurant Profitability Challenge

That guy was Todd Graves and that fried chicken joint has become the $2 billion dollar Raising Cane’s empire.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

Today Todd and I run through what it takes to found and lead a restaurant to that level of success as well as what he’s doing to pay his good fortune forward.

But first, we flash back to a simpler time when we were both two good ole boys tearing it up in Baton Rouge.

5 Day Restaurant Profitability Challenge

That’s Todd Graves. For more on Cane’s and Restaurant Recovery go to


SignUp for Our Weekly Newsletter:

Booktime on Josh’s personal calendar:

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

The Happy Mouth Morning Show –

Restaurant Marketing School –

The Playbook –

Also Read  Restaurant Consulting: Jon Neidich's Millennial Insight

Share with:


Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)


Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)


Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)