What if your concept should have been designed backwards, starting from the check average you need?
Ariel Arce had 16 seats and no way to predict what anyone would spend. So she solved for the number first. Sixty five dollars a head, two turns a night. Then she designed a guest experience to deliver it, down to a rule that every song has to be three minutes long.
In this conversation, we get into why she has refused to charge what the market would pay for nearly ten years, why she now plans the closing date of a business before it opens, and how the real asset in her SoHo townhouse turned out to be the three floors themselves.
If you built your concept first and hoped the numbers would follow, this one’s going to give you a better blueprint.
That’s Ariel Arce. To learn more about Tokyo Record Bar, visit tokyorecordbar.com.
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