Josh Kopel | Award Winning Restaurant Consultant

Gocha Hawkins on building a personal brand to scale a restaurant empire

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Chef Robert Irvine

For those of you that know Gocha Hawkins, the first thing that probably comes to mind is fashion. As a celebrity stylist and reality TV star, Gocha made a name for herself styling the rich and famous. In recent years, she’s turned her attention to the hospitality industry, launching a breakfast concept in Atlanta, Georgia. For most, this would have been a recipe for disaster but, surprisingly, the concept has thrived. Today we sit down to discuss how she made the transition from stylist to restaurateur and how she scaled to multiple locations and a product line in the midst of the pandemic. 

5 Day Restaurant Profitability Challenge

For more information on her and her restaurants, visit


5 Day Restaurant Profitability Challenge

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