Ben Leventhal: Your Guests Didn’t Leave, They Forgot
07/03/2026
What if your guests aren’t choosing your competitors, they just forgot you exist? Ben Leventhal has spent 20 years building the infrastructure that connects diners
Blog Posts
Read More »
The McRib Isn’t a Menu Item. It’s a Revenue Lever. Here’s How to Build Your Own.
06/30/2026
If you needed more money today – gun to your head – do you have proven tactics that would generate revenue at a profitable rate? The McRib is a lever McDonald’s pulls when franchisee sales drop. Here are 7 revenue levers for your restaurant, from a $1.18 pricing fix worth $150K to a DM strategy that brings in 200-500 covers monthly for free.
Rob Herold: This is the secret to delegation
06/30/2026
What if the most valuable thing you could do for your restaurant is make yourself unnecessary? Rob Herold has operated a single Chick-fil-A in Bowie,
Rachel Cope: The City Nobody Wanted
06/26/2026
What if the city everyone dismissed as a chain mecca was actually the smartest place to build a restaurant empire? Rachel Cope didn’t wait for
Restaurant Flow Optimization: Why a 19-Year-Old Is Dictating How Much Money You Make
06/23/2026
The flow of your restaurant is probably being dictated by a 19-year-old part-timer. Before I optimized flow, my ignorance tax was $1,144,000 over three years. Here’s the framework that changed everything.
How to Build a Restaurant People Actually Want: Josh Halpern, Big Chicken & Craveworthy Brands
06/02/2026
Celebrity can create trial. It cannot create loyalty. Josh Halpern helped take Big Chicken from 2 units to nearly 50, but in this conversation he
No Classics, No Apologies: Jenn Saesue & Chat Suansilphong on the Identity-First Strategy That Built Their Empire
05/29/2026
What if the fastest way to stand out in a crowded market is to say no to the one thing everyone expects? Jenn Saesue and
How to Build a Restaurant People Can Remember: Scott Snyder, Badass Coffee of Hawaii
05/26/2026
Most restaurant brands think their problem is sales. Scott Snyder thought he was walking into a franchise sales problem at Badass Coffee of Hawaii. What
Your Best-Selling Dishes Might Be Killing Your Restaurant: Amanda Maneesilasan on Letting Go to Level Up
05/22/2026
What if the very thing you’re afraid to remove is what’s holding your restaurant back? Amanda Maneesilasan didn’t plan to take over her family’s restaurant.
Ditch the Storefront: Michael Russo on Going Where Customers Are, Failing with Discipline, and Building a Franchise That Scales
05/19/2026
What if the biggest mistake in your business model is having a fixed address? Most operators spend their careers fighting for foot traffic. Michael Russo