Tobin Ellis: Your Labor Problem Is a Design Problem
07/31/2026
What if your biggest profit leak is hiding behind the bar, in the engine your guests never see? Tobin Ellis spent 30 years behind the
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80% of Your Customers Have No Idea What to Order. That’s Your Biggest Revenue Opportunity.
07/28/2026
Internal marketing is everything you do inside your four walls to increase the value of every customer who already showed up. From the house account enrollment script to status-based loyalty programs modeled after credit card companies, these are the tools that turn first-timers into repeat customers for zero dollars.
Helen Johannesen: Ownership Isn’t the Win You Think
07/28/2026
What if owning a restaurant isn’t the win you think it is, but a risk most people misunderstand? Helen Johannesen didn’t just step into ownership,
Brendan and Bianca Shah: Collaborate, Don’t Compete
07/24/2026
What if the smartest thing you can do with your single biggest advantage is hand it to the competition? Brendan and Bianca Shah run Chado
You Don’t Sell Food and Beverage. You Sell Seats. And That Changes Everything.
07/21/2026
What industry most closely parallels the restaurant business? The airline industry. Delta sells seats. So do you. Before you can optimize anything, answer one question: are you in the manufacturing business or the experience business? Most restaurants are confused, and that confusion is killing profitability.
Philippe Massoud: Built to Last 19 Years
07/10/2026
What if the reason your restaurant isn’t built to last is because you designed it to survive instead of dominate? Philippe Massoud opened ilili in
Michael White & Bruce Bronster: Price Less, Win More
07/07/2026
What if the reason your margins are tight has nothing to do with efficiency and everything to do with strategy? Chef Michael White held five
Ben Leventhal: Your Guests Didn’t Leave, They Forgot
07/03/2026
What if your guests aren’t choosing your competitors, they just forgot you exist? Ben Leventhal has spent 20 years building the infrastructure that connects diners
Rob Herold: This is the secret to delegation
06/30/2026
What if the most valuable thing you could do for your restaurant is make yourself unnecessary? Rob Herold has operated a single Chick-fil-A in Bowie,
Rachel Cope: The City Nobody Wanted
06/26/2026
What if the city everyone dismissed as a chain mecca was actually the smartest place to build a restaurant empire? Rachel Cope didn’t wait for
