Josh Kopel | Award Winning Restaurant Consultant

Anne Beiler on mastering leadership skills to change your life

Three words for you: global pretzel empire. Today we’re chatting Anne Beiler, the founder of Auntie Anne’s Pretzels and the author of the book Overcome and Lead. We sit down to discuss the best practices she honed while scaling this company and the lessons she learned along the way. Time and time again, we keep hearing the same foundational idea revisited: personal growth is professional growth. 

To check out her book look for Overcome and Lead wherever books are sold.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Marketing: Jeremiah Tower, The Last Magnificent

Jeremiah Tower is the father ofcontemporaryAmerican cuisine.From Chez Panisse to Stars, he impacted cuisine and culture.He stepped off the lineand into the dining room, creatingthe role of the celebrity chef,

Check Our Restaurant Marketing Strategies to Improve Your Bussinuess Fast

I believe that, as an industry, we need to blaze a new trail and Ithought it was a good idea to talk to the guy that blazed the trail for Alice Waters, Danny Meyer and, well, me.

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Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

Restaurant Marketing: Bryce Fluellen’s Successful Team Strategy

Bryce Fluellen has one of the most important jobs in our industry. As the Executive Director of Everytable, it’s his job to transform line level employees into managers and evolve those managers into restaurateurs. In today’s conversation we discuss Everytable’s Social Equity Franchise model and the steps they’ve taken to build the future of Everytable and our industry.

We recommend you Check Our Restaurant Marketing Strategies to Boost your Sales

For more information on Everytable, visit https://www.everytable.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Ideas: Sanjiv Razdan Revives Brand with Style

If you think it’s hard to build a brand, try turning one around. The Coffee Bean and Tea Leaf scaled to 1,200 locations globally but, after decades of success, the wheels of progress began to slow. That’s when today’s guest, Sanjiv Razdan, was brought in as CEO. It was his job to take a great business and evolve it into a great company. Today, we discuss what it takes to begin again when you’re already in the middle of it and the tools he’s crafted to ensure that his new beginning has a happy ending.

For more information on Coffee Bean and Tea Leaf, visit https://www.coffeebean.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consulting: Betsy Hamm’s Leadership Development Tips

Betsy Hamm didn’t set out to become the CEO of a 100+ unit donut franchise but, when the moment arose for her to step up, she took the opportunity to go global. In our conversation today, we’re discussing how a donut shop can grow from a thousand-person town to a thousand-location brand and why marketing is a blade that we must constantly sharpen.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

For more information on Duck Donuts, visit https://www.duckdonuts.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Marketing: Paul McEnany’s 2023 Strategy Insights

Marketing is hard. It’s hard because it’s nondescript and it’s a moving target. Restaurant marketing looked different in 2020 than it does in 2023. But there are experts in the field and we’re chatting with one today. Meet Paul McEnany. Paul is the founder of Plein Air, a Restaurant marketing agency that specializes in helping great restaurant brands grow. Today he unpacks the same gameplan he gives the big guys, so that we can use it too.

For more information on Plein Air, visit https://www.itspleinair.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Email Marketing: Discussing Prices with Joelle Parenteau, Founder of Wolf Down

Are you charging what your food is worth or are you charging what customers are willing to pay? What do we need to do to fix our broken system? We cover this and so much more with third-time entrepreneur, first-time restaurateur Joelle Parenteau whose fresh take on the industry will blow your mind.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Beginnings of Wolf Down
  • Lessons learned in the first year of business
  • Many in the supply chain have dated processes
  • Estimating food volume is very difficult to do
  • Put back up plans in place to have enough stock
  • Allocating staff hours is tough
  • Restaurant business is volatile
  • Coping with rushes in the restaurant
  • Increase efficiency
  • Time to get an order through
  • Time to make the doner sandwich
  • Time to get people through the door
  • Streamlined menu
  • Allocating sources accordingly
  • Labor
  • Having a delivery business
  • Wolf Down was always a delivery business
  • Was 50-50 delivery – dine-in
  • Now predominantly delivery
  • Covid happened 10 months into operation
  • Bakery who makes there bread shut down for many weeks
  • Foundational issues in the industry
  • Pricing in the restaurant business
  • Price wars have caused low prices
  • Will customers revolt?
  • Provide a unique, high-quality product to justify higher prices
  • Wolf Down increased pricing during Covid
  • No one noticed or cared
  • If the product is good, people will pay for it
  • Prove the value is there no matter what your price point is
  • Stand out and differentiate
  • Raising delivery pricing in line with commission costs
  • Third-party delivery apps take 25-30% commission
  • Customers wanted delivery
  • Offering delivery at a premium
  • Consumers are moving to the convenience model
  • We must adjust and adapt to our customers wants
  • Some issues with gratuities
  • Relying on customers to pay your people
  • Most people don’t vary the tip amount
  • Tipping is not motivating service
  • Doesn’t make sense for quick-serve establishments like Wolf Down
  • Creates discomfort for customers
  • How Wolf Down attempted to solve the tipping problem
  • Abolished gratuities
  • Raise pricing to pay staff
  • Staff don’t ask for tips
  • Tip jar for customers who insist on tipping
  • People were angry they couldn’t tip
  • Engrained in the culture
  • Benefits of a cashless system
  • Saves labor costs of staff counting tills
  • Safer – cashless restaurants less likely to be robbed
  • If someone comes in and they only have cash, staff find a way to make it work
  • The realities of restaurants post-covid
  • Pre-ordering
  • Delivery
  • QR Menus
  • Joelle’s aim is to build foundations this year for expansion in later years
  • Message to the industry
  • Raise your prices

Restaurant Consultant: Matt Kirschner’s Innovative Renovation

The young guns in our industry are full of new ideas. They’re creating an entirely new business model for restaurants centered around media and the diversification of revenue. But what happens when you drop those new ideas into a 75 year old restaurant?

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

Today we chat with Matt Kirschner. A fledgling restaurateur ready to change the industry and impact his community. We’ll get a front row seat to see what happens when old school meets new school.

For more on Red Knapps visit https://redknappsrochester.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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CLICK HERE to Chat with Josh

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Restaurant Labor Cost: Streamlining Budget with Effective Strategies

The restaurant industry is a competitive one, and managing labor costs can be the key to success. To make sure you’re running a profitable operation, it’s vital that these expenses are optimized. Here we’ll explore techniques for budgeting efficiently lower labor costs as well as certain benchmarks and strategies to help streamline your overall cost management in relation to employees’ wages.

Key Takeaways

  • Labor cost management is essential for a successful restaurant operation.

  • Strategies such as scheduling and forecasting, cross-training employees, leveraging technology, and boosting employee retention can help optimize labor costs.

  • Adhering to legal regulations is key to ensuring compliance with fair labor practices in the restaurant industry.

The Importance of Restaurant Labor Cost Management

A busy restaurant kitchen with chefs and staff working

Managing labor costs for a restaurant is an essential part of running it successfully, and in order to maximize profitability it’s important to accurately monitor the restaurant’s actual labor costs and cost percentage. This can be difficult as unexpected events or slow days may arise that require additional staff members, which contributes significantly towards labor costs.

Strategies such as schedule forecasting, cross-training employees and leveraging technology solutions can help effectively control these expenses while also minimizing violations with fair workweek laws.

Also Read: Restaurant Profitability

The role of labor cost in restaurant operations

Calculating restaurant labor costs, which include wages, taxes and benefits as components of the calculating labor cost percentage with regards to sales, is a key factor in achieving success for restaurants. This requires effective management of variable operating expenses while controlling prime costs that consist mainly of COGS (costs-of-goods sold) and labor.

By calculating this labor cost percentage it can allow maximum control over such related variables that influence profitability thus impacting overall performance significantly. Fixed costs also play an important role when looking at labour, but these are much easier to maintain given their static nature within budgeting contexts.

Challenges in controlling labor costs

Controlling labor costs can be a tricky challenge due to several factors such as changes in demand, employee turnover and the adherence of legal regulations.

It has been calculated that when it comes to personnel replacement expenses linked with training and reduced production, restaurants could face up an average cost of approximately $5,864 per individual. High staffing rotation may result in costly excessive wages or even requiring additional staff members temporarily if there is not enough manpower available.

Pay special attention to local labor laws as violations could result in everything from penalties to class action law suits. Among which: minimum wage rules apply along with overtime stipulations, which include norms relating to staff benefits like health insurance and vacation period provisions.

Calculating Restaurant Labor Cost Percentage: A Step-by-Step Guide

Calculating restaurant labor cost percentage

In order to effectively manage labor costs, it’s important to calculate the percentage of total sales allocated towards those expenses. To do this accurately and make informed decisions about optimizing staff levels and reducing spending, you must follow a step-by-step process that starts with gathering relevant data such as wages, taxes, and benefits. Afterward applying the formula will reveal your restaurant’s labor cost as percentage of sales.

Also Read: Restaurant Business Plan

Gathering required data

When trying to ascertain the percentage of restaurant labor costs, it is essential that wages, taxes and benefits are accounted for. Taxes have a big influence on what business owners spend on employees as this sum incorporates both employee salaries but also taxes paid by the establishment in their name. When assessing these expenses one should incorporate all relevant staff perks like health insurance plans or retirement schemes etc., yet tips which usually go directly into workers’ pockets are not taken into consideration during calculating calculate restaurant labor costs and cost percentages.

Formula and examples

To calculate the restaurant labor cost percentage, we need to find out total labor costs and sales for a period. These expenses include wages, salaries, benefits, payroll taxes and overtime pay related to employees.

Divide the overall labour costs by the total amount of sales in order to get this figure –

($10 000/$40 000) x 100 = 25%.

Monitoring and adjusting your calculated calculate labor cost percentage is an effective way of managing staff expenditures so as to make business more profitable.

Industry Benchmarks: What’s a Good Labor Cost Percentage?

Comparison of labor cost percentages across different restaurant types

It is important to be aware of industry benchmarks for labor costs percentages and their influence on your restaurant’s performance. Restaurants are encouraged to keep the percentage of total sales attributed to labor costs at about 30% but in many markets that’s no longer realistic.

It should be noted that different types of restaurants – such as fine dining restaurants or quick-service establishments – can have variations in these figures due to factors like location, staff size and efficiency. By monitoring the relevant metrics associated with labour costs within the restaurant sector, you will put yourself in a better position when looking for areas where improvements could be made.

Comparing restaurant types

When compared to fast food or quick service restaurants, average labor costs that for fine dining establishments usually account for a higher percentage of their total operating costs. This is mainly due to the increased level of service and quality that customers expect in these types of establishments along with wages being paid at higher rates than other restaurant businesses.

Nevertheless, within any given type of restaurant, there can still be significant variation due to location size, staff size, and operational efficiency.

Strategies for Optimizing Restaurant Labor Costs

Restaurant staff undergoing cross-training

It is vital to devise strategies that will allow you to reduce your labor costs, as well as improve the quality of service and customer satisfaction at a restaurant.

Scheduling and forecasting

By leveraging the power of scheduling and forecasting, labor costs can be managed to maximize efficiency. Through analysis of past data and market research, a forecast can be established that will inform decisions on when best to employ staff or order inventory. Strategies such as utilizing customer traffic records over time periods or sales figures for predicting future activity help businesses identify how much they should spend in regards to labour expenses while also minimizing wastage. This way restaurants are able to decrease their labor cost percentage, which positively impacts profit margins.

Cross-training and skill development

Labor costs can be significantly reduced and efficiency improved by providing employees with cross-training in multiple areas. This offers the additional advantage of supporting colleagues if one is absent due to illness or any other reason.

There may be potential roadblocks that need to be addressed before implementing such a system. These could include financial investment for training materials and staff time as well as resistance from managers/employees who might not readily accept changes like this.

Taking the necessary steps – allocating resources properly, transparency when communicating ideas, tailoring courses to each team member’s needs while offering adequate support throughout the process – along with patience will make it possible for organizations reap benefits associated with cross-training practices within their teams.

Leveraging technology

Technology use in restaurant operations can be a great aid to labor cost management, making processes more effective and efficient. Self-ordering kiosks for example are very helpful when it comes to cutting down on expenses related to front of house staff at quick service restaurants as they handle orders and payments while allowing employees to concentrate on providing quality customer service instead.

Employee Retention: Reducing Turnover and Its Impact on Labor Costs

Happy restaurant employees with positive work environment

When managing labor costs, employee retention plays a major role since high turnover rates can be expensive due to the need for hiring and training new staff. Strategies that work towards improving this element divide labor costs within the restaurant industry include: increasing compensation and benefits packages, fostering an atmosphere of positivity, as well as giving employees opportunities to develop their careers. By keeping an emphasis on job satisfaction and worker wellness, it is possible to reduce turnover levels which will in turn lower your labour expenses significantly.

The cost of turnover

The financial impact of employee turnover on a restaurant can be costly, with estimates reaching up to almost $6,000 per lost front-line worker. This includes losses in productivity as well higher labor costs such as added expenses for hiring and training new personnel along with hidden costs such as customer satisfaction deterioration. Taking into account these long-term outcomes is essential when considering staffing tactics and strategies that minimize labor costs or retain staff members better. High turn around rates tend to cause reduced profit margins. To increase recruitment/training fees resulting in unfavorable service quality and culture within the establishment.

Strategies for boosting retention

The restaurant industry can reduce their labor costs by focusing on strategies to improve employee retention. Benefits like competitive salaries, positive culture, autonomy and career growth opportunities help create job security and financial stability for employees. Restaurants should also embrace transparency in all communication and decision-making processes when creating a sense of ownership over work duties among staff members. Lastly, offering rewards & recognition as well as flexible scheduling are important components when attempting to promote satisfaction within the workplace. Ultimately these initiatives will aid in minimizing turnover rates thus reducing its costly effects on businesses operating within this sector.

Legal Compliance and Fair Labor Practices

The restaurant industry must comply with legal and fair labor regulations to avoid any penalties or unfavorable reputation. Businesses grossing at least $500,000 per year are held to the standards set by the Fair Labor Standards Act (FLSA) for minimum wage payments, overtime pay requirements, as well as child labor restrictions. It is also important that all state laws relevant to restaurants be adhered too so employees can feel secure in their workplace environment while restaurant owners can maintain a good standing within their community.

Understanding labor laws

In order to ensure compliance with labor laws, it is essential that all restaurant industry personnel become familiar with the regulations relevant to their field. The Fair Labor Standards Act (FLSA) sets out guidelines for labor reports such as minimum wage and overtime pay for workers as well as child labor provisions. Some states have additional requirements on topics like meal and rest breaks which must be observed accordingly.

To educate managers in this area correctly, one should provide training covering food safety, workplace safety protocols along with inventory management techniques, etc. Creating equitable staff schedules while recognizing appropriate law-boundaries too are equally important points when tackling these matters of legality within restaurants/the hospitality sector overall. Adhering to established legislation not only safeguards employees, but can also save companies from potential litigation down the line.

Ensuring compliance

Prioritizing legal compliance and fair labor practices should be of the utmost importance for a successful restaurant. To ensure this, there are several key steps that can be taken to guarantee their implementation. These involve providing comprehensive training opportunities to managers alongside recognition when warranted, accurate records being kept as well as paying employees properly. For extra security measures regarding labour laws adherence, it is wise to take advantage of software designed specifically for such circumstances so you avoid facing potential fines or penalties while also upholding your establishment’s standing with both staff and customers alike.

Summary

It’s imperative to be savvy in managing labor costs for a restaurant if you wish to maximize profitability and make the business successful. Knowing why this is important, calculating labor cost percentages with respect to industry benchmarks, and implementing optimization strategies to reduce labor costs like focusing on employee retention while also abiding by laws regarding such matters will ensure optimal budgeting and aid in turning any eatery into an income-generating powerhouse. Taking control of these expenses now should lead your restaurant towards the success you deserve.

Frequently Asked Questions

What is a good labor cost percentage?

When figuring out a suitable labor cost percentage, it’s essential to keep in mind that typically the amount should be approximately 20-40% of gross sales. The precise figure is determined by industry and calculated by taking the labor and cost of goods sold divided by total earnings multiplied by 100.

What is labor cost per meal?

To determine the Labor Cost Per Meal, one must divide the total labor cost by how many meals were served or alternatively calculate it as a result of multiplying together both the food costs and the hourly labor rate and amount of time required to prepare each individual meal.

How do you calculate labor cost?

You can figure out labor cost by taking the sum of an employee’s gross wages and associated costs, then dividing it by their yearly hours worked multiplied to 100%. Alternatively, divide all expenditure concerning labor by total sales for a higher labor cost percentage.

What strategies can be employed to optimize restaurant labor costs?

To maximize productivity and efficiency when it comes to restaurant labor costs, cross training staff members is a great strategy. Utilizing technology in the scheduling process as well as forecasting can help maintain compliance with fair workweek regulations while minimizing overall expenses.

How can technology be utilized to optimize labor cost management and enhance overall efficiency?

Technology can provide many benefits to the operational side of businesses, such as scheduling optimization prime cost, and improved inventory management. Through technology-based solutions like these, companies are able to better manage labor costs while increasing overall efficiency.

Restaurant Financing: Leaning Out and Leveling Up with Chef Curtis Stone

As an industry we can look at the pandemic as a blessing or as a curse. No matter which one you choose, you’ll be right.

Celebrity Chef Curtis Stone is choosing to view the pandemic as an opportunity to improve.

Today we run through the operational improvements he’s made and the impact they’ve had on restaurants.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

For more on the chef visit www.curtisstone.com

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

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The Happy Mouth Morning Show –www.restaurants.yelp.com/happy mouth

Restaurant Marketing School –www.restaurants.yelp.com/marketingschool

The Playbook –www.restaurants.yelp.com/influencers

Restaurant Profitability: Mastering the Pivot with Mark Canlis

On today’s show we chat with Mark Canlis, made famous by transforming his Michelin-starred restaurant into a bagel stand and burger joint saving jobs and his restaurant.

When the pandemic hit, the conventional wisdom in the industry was to shut down and hoard cash. Mark did the exact opposite, pivoting his fine dining restaurant into 3 casual concepts, almost overnight. Today we discuss the idea behind such a bold move, how it worked out and what the future looks like for the Canlis family and their restaurant.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • How much to invest where
  • Before then worked for Danny Meyer
  • Been in restaurants for 20 years
  • Incorporated other family members into the business
  • Fine dining is the most considered way of caring about people with food
  • Conventional response from fine dining restaurants when Covid hit
  • How it felt to pivot
  • A trainwreck that has somehow stayed on the track
  • Hardest and most rewarding thing they’ve ever done
  • Hugely grateful for the team and city who have supported
  • Mission at Canlis
  • Began by listing strengths and weaknesses
  • 150 employees who are all in
  • Located on a freeway – drive-through potential
  • What can we be thankful for?
  • What assets do we have?
  • Pivoting into three tiers of dining
  • Restaurant encouraged customers to see that life goes on
  • Losing money immediately after Covid lockdown
  • Canceled 3 months of reservations in March
  • Refunding 1000 reservations
  • Having an amazing team on your side
  • Didn’t lose any staff
  • Incredible energy of the staff to keep things running
  • Letting the creativity and work ethic of the team run free
  • National attention due to ingenuity of their pivot
  • Esquire magazine wrote about them
  • Amazing to be noticed
  • One story in a sea of one thousand stories
  • Now is the time to try
  • Racial inequality in America
  • Inspiring to see people try something so hard
  • Trying imperfectly is better than not doing anything at all
  • Showing up 90% of the battle
  • In the restaurant business, you never know what you are doing
  • Show up and put in everything in this today
  • Review the results tomorrow to improve
  • How Mark got through the pivoting process
  • He was in the military during 9/11
  • It was comforting to have a mission
  • Feel less helpless
  • During Covid, having the mission of keeping staff felt less helpless
  • Prioritizing the present
  • One day at a time
  • Future is less important than the present
  • You don’t need to have the answers
  • Be present with the community, city, family, staff
  • Hospitality has roots in making space for the other
  • How do we carry this value into the future?
  • How do we help those who are needy?
  • A-ha moments during the pandemic
  • Becoming more vulnerable and less polished

Restaurant Consultant: Harnessing Disruption with Stratis Morfogen

Stratis Morfogen has done business differently from the beginning and, over the last 30 years, it’s made a dramatic impact in how successful he’s become as a restaurateur. Today, we unpack lessons to be learned from both his successes and his failures on his path of industry disruption.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

For more on his concepts visit https://www.brooklynchophouse.com

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Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)