Josh Kopel | Award Winning Restaurant Consultant

Restaurant Advertising: Meet Todd Graves, the $2B Restaurateur

I was born and raised in Baton Rouge, Louisiana. When I was in college, there was a guy just a little bit order than me working the fry line at a small fried chicken joint that he opened on the edge of campus.

That guy was Todd Graves and that fried chicken joint has become the $2 billion dollar Raising Cane’s empire.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

Today Todd and I run through what it takes to found and lead a restaurant to that level of success as well as what he’s doing to pay his good fortune forward.

But first, we flash back to a simpler time when we were both two good ole boys tearing it up in Baton Rouge.

That’s Todd Graves. For more on Cane’s and Restaurant Recovery go to www.RaisingCanes.com

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

The Happy Mouth Morning Show –https://restaurants.yelp.com/happy-mouth-podcast/

Restaurant Marketing School –https://restaurants.yelp.com/hospitality-marketing-podcast/

The Playbook –https://restaurants.yelp.com/the-playbook-restaurant-stories/

Restaurant Marketing Agency: 12 Vital Insights from Seth Godin

When you hear truth, it resonates. The first time a read a book by Seth Godin, I knew in my heart he was speaking the truth.

I just read his newest book,The Practice, and I had to talk to himabout it.

Check Our Restaurant Marketing Strategies to Improve Your Bussinuess Fast.

I believe the rightmindset is what will help us prevail in these difficult timesand this book hashelped get me back on track. We talk about The Practice and much more in today far reaching conversation.

Be sure to pick up his new book, The Practice,available wherever you buy books.

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Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

Restaurant Consulting: How to Book $1m in Events

As you know, I’ve coached hundreds of restaurateurs to scale profitability through effective marketing and optimizing operations. These bonus episodes serve as mini-coaching sessions where I provide you with quick lessons to help you achieve the same amazing results without spending a dollar on marketing and advertising. Enjoy!

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:

⁠Yelp for Restaurants Podcasts⁠

⁠Restaurant expert videos & webinars⁠

Restaurant Funding: Tamara Loehr on Balance & Business Growth

When did you give up on the idea of balance? How many promises have you broken to yourself or to friends and family? It’s so damn hard because the needs of our businesses are immediate and constant. The fires we put out on a daily basis are sometimes literally so how can we step away? How do we unplug without shooting our future selves in the foot?

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

Tamara Loehr has an idea and it’s pretty compelling. She advocates for blending and, in today conversation, walks us through the step by step process of seamlessly blending our personal life with our professional life.

TIME STAMPED SHOW NOTES

[2:35] The juggling act: The merit of asking permission and refusing to apologize

[5:25] Setting boundaries and establishing a rhythm

[6:49] Training your team: Putting systems in place that establish and uphold expectations

[8:55] Establishing core values, bucket lists, and how to have fun on the way through

[11:05] The value of doing the opposite: Creating magic by following your gut instincts

[14:16] Beginning to blend: From overwhelm to a value-driven life

[17:20] The power of mentors: Who to take advice from if you’re trying to bring in 10M a year

[18:44] Communicating in Color Blocks: Categorizing your conversations for maximum effect

[20:02] The Power and Place for EOS, Scaling Up and Net Positive: When to use what to create maximum impact

[22:17] Slicing your pie: Unpacking and implementing the systems for getting started

[24:40] Living life on your own terms: Creating an effective support system

[29:25] Lessons learned: Money, community, and the value of carts before horses

For more on blending check out https://www.loehrblend.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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We have a lot more content coming your way!

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Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurants Technologies: Darien Bates’ Digital Transformation Insights

How many times have you purchased a piece of tech believing that it would be a gamechanger for your restaurant? We’re all looking for this magical tool that will help us make the numbers make sense and give us a firm grasp on the inner workings of our business. That’s why we’re chatting with Darien Bates. He knows tech and, as the former CTO of &pizza, he knows restaurants as well. Today we discuss how technology and data will influence the way we run restaurants tomorrow and in the years to come.

For more information on Darien and Fourtop, visit https://www.fourtop.ai/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Consultant: Candace MacDonald & Andrew Freeman Forecast 2023 Trends

We always talk about leading with value and Candace and Andrew from Carbonate are a shining example of this. In service to our industry, they’ve produced a free trend report for the last 15 years. In our conversation we not only cover what’s now and what’s next, we discuss practical ways to implement these trends in your restaurants.

Check Our Restaurant Marketing Strategies to Improve Your Bussinuess Fast.

For more information on the company, visit https://www.carbonategroup.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Business Plan: Chutzpah’s Impact on Restaurateurs

What is Chutzpah? I think Guy Kawasaki described it best as “calling up tech support to report a bug on pirated software”. In a word, chutzpah is audacity, and I really want to explore how being skillfully audacious can transform a restaurant and a restaurateur into something more.

In this episode, we’re talking to Mason Harris, who wrote the book on audacity and how it can be systematized and weaponized to turbocharge our restaurants.

TIME STAMPED SHOW NOTES

[2:32] How the early days of email led to a philosophy of

[5:48] What exactly is chutzpah? “Audacity?” “Gumption”? Maybe…“Intestinal fortitude”?

[7:03] A world view, a set of behaviors, and a skill set: It’s all in how you implement it.

[7:55] The Trifecta: Need, Pain, and Opportunity.

[11:12] Service, training, staff, and food: How to be a trailblazer in the restaurant industry.

[13:40] Messaging: the role of authenticity in trailblazing.

[15:03] The power of clarity: why understanding the nature of your decisions matters.

[20:00] The lens of intention: positioning yourself to make critical decisions.

[22:55] Humility in action through the good times and the bad.

[27:30] The Chutzpah Mentor: The story of Ruth’s Chris Steakhouse

[29:10] How to Return a Tire to Nordstrom: An Exceptional Tale of Chutzpah in Service

[32:25] Remembering the value of your impact.

To learn more about Mason Harris, visit https://www.thechutzpahguy.com/

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

Restaurant Ideas: Emilio Cervantes’ Coffee Innovation

Today we chat with Emilio Cervantes of Fuente Coffee. A beverage entrepreneur who has help restaurant owners and operators scale their coffee programs to $250,000, $500,000 and even $750,000 dollars. We discuss marketing, brand strategy, messaging and salesmanship to help you weaponize your coffee program with unique ideas for restaurants.

For more on Fuente Coffee visit https://fuentecoffeeco.com

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Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls

Technology for Restaurants: Turning Tragedy into Opportunity

Hospitality is in the blood for Darin Rubell, his father and grandfather were both restaurateurs, and his cousin Steve Rubell was the man behind Studio 54. A native of New York City, Rubell has created a restaurant empire spanning 8 concepts including restaurants, bars and a catering company. His companies have gone on to thrive even through the crash of 2008. In today’s episode Darin shares how 9/11 inspired his path to entrepreneurship and his plan to overcome the obstacles created by the pandemic.

Yelp x Cornell University x Oyster Sunday x Jon Taffer and more combined forces to create a holistic guide to help restaurants thrive now and post-pandemic. Click here to download your free copy today!

I created this podcast to help us all through these tough times. I’ve also created a service committed to help you get open and stay open. Click here to check it out and sign up for a 60-day free trial.

Restaurant Business Plan: Nick Brune, Full Time Chef Founder

Nick Brune calls himself a chef but I’d call him a culinary entrepreneur.

The reason being is that he’s as interested in the business of food as he is in cooking it.

In today’s far reaching conversation we cover the path he took to master the business of hospitality, how he’s applied those lessons to build multimillion dollar F&B businesses and how he’s sharing those lessons with the world.

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SignUp for Our Weekly Newsletter

Booktime on Josh’s personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

Restaurant Consulting: Zak Wallace, The King of Local Green

We all open restaurants with the noble goal to serve our communities something they want.

Zak Wallace of Local Green took a different path. He set out to serve his community something they needed. Local Green provides healthy, plant based food within the food desert that Zak calls home.

Check Our Restaurant Marketing Strategies to Improve Your Bussinuess Fast.

Being a social entrepreneur in the restaurant industry makes for a great mission but it also makes for a great business. Today Zak shares how serving an unknown need creates massive impact.

For more on Local Green go to www.localgreenatlanta.com and be sure to follow Zak on Instagram using the handle @bigzakwallace.

________________________________

SignUp for Our Weekly Newsletter: https://pineapplepost.news

Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp –https://restaurants.yelp.com/full-comp-podcast/

The Happy Mouth Morning Show –https://restaurants.yelp.com/happy-mouth-podcast/

Restaurant Marketing School –https://restaurants.yelp.com/hospitality-marketing-podcast/

The Playbook –https://restaurants.yelp.com/the-playbook-restaurant-stories/

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)