Category: Uncategorised

What if the real reason your product isn’t scaling isn’t marketing, but the fact that it’s just not good enough?

Ben Van Leeuwen built his business around a simple idea: if you make something truly exceptional, people come back and they tell others. 

In this conversation, we get into why supply chain is the most overlooked driver of margin, how “affordable luxury” creates reach without dilution, and why word-of-mouth still outperforms most paid growth.

If you’re building in a crowded market, this is about raising the bar, and keeping it there.

To learn more about Van Leeuwen Ice Cream and explore their products, visit vanleeuwenicecream.com.

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Today’s episode is also brought to you by Table 22. Build predictable revenue outside your four walls with subscriptions, memberships, and product drops. Table 22 helps you design it and shows you the numbers before you commit. Try it free at table22.com.

Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the real reason your restaurant isn’t growing… is because you’re doing too much?

Chris Schultz has built a career scaling cult brands without stripping away what made them special. Now, in his second appearance on the show—this time as CEO of Velvet Taco—he’s doubling down on a contrarian idea: most operators aren’t missing opportunities, they’re drowning in them.

In this conversation, we get into why great leaders grow through subtraction, how to identify the signals your team is giving you, and why saying no is the real unlock for growth.

If you’re chasing every new idea and still not seeing results, this episode will show you what to cut before it’s too late.

To learn more about Velvet Taco and their approach to building a cult brand at scale, visit velvettaco.com and if you enjoyed this conversation, you could also listen to Chris’s previous appearance on the show on Spotify and Apple Podcasts.

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Today’s episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.

Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

Warren Rustand is the most successful human I know. 

Warren is a basketball hall of famer, he’s served US presidents, been the CEO of 10 companies and mentor to countless CEO’s and, candidly, he’s been an amazing father, husband and friend. 

Today, Warren will give you the tactics, tools and strategies he’s used to live the life of his dreams.

For more on Warren or to buy his book visit https://warrenrustand.com

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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the most valuable seats in your restaurant aren’t in your dining room, but in your database?

Samuel Bernstein has spent the last five years proving that loyalty isn’t a punch card. It’s a revenue model. As the founder of Table 22, Sam has helped more than 1,000 operators launch subscriptions, memberships, and bundled offers that routinely generate hundreds of thousands of dollars in high-margin revenue.

In this conversation, we get into why most “clubs” fail, how to design offers rooted in what guests actually care about, and how to pressure-test whether your concept has a five-figure upside or a six-figure one. We also break down his systems, marketing playbooks, and AI-powered insights that turn creativity into consistency.

If you’re serious about building revenue you can forecast, and fund real growth with, this episode is your blueprint.

To learn more about Table 22 and how they help restaurants build recurring revenue, visit table22.com.

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Today’s episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.

Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

The hardest part of ownership isn’t owning the business, it’s in owning the choices you’ve made and the impact they have on you and your team.

Today, we chat with multi-million dollar culinary clothing maven, Ellen Bennett. Ellen wrote a book that’s one part biography and one part action plan for aspiring entrepreneurs. 

In this conversation, we run though what the past 10 years has been like for Ellen, bringing to light the leadership lessons that have made her company so successful.

You can pick up Ellen’s new book Dreams First, Details Later at major retailers everywhere.

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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you’ll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com