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Josh Kopel | Award Winning Restaurant Consultant

Restaurant Consultant Success: Episode 155 with Anne Gannon

There are a thousand roads that can lead to success in our industry but only one road that leads to profitability. Today we’re talking numbers with Anne Gannon, founder of the Largo Group.

In our chat today we’re going to explore what the formula for success looks like by examining some of her most successful clients and unpacking the tactics, tools and strategies they’ve used to achieve massive profitability.

TIME-STAMPED SHOW NOTES:

[2:56] How to stop playing catch-up: The trends worth tracking weekly.

[4:20] Analyzing your restaurant.

[5:26] The labor crisis: an economic perspective and evaluation.

[7:01] Bottom line revenue: budget and operational inefficiencies

[8:15] The reality of labor: You can’t have it both ways.

[9:55] Lessons from the best: where passion and practicality collide.

[11:51] Profitability: you are in control of your own destiny.

[13:50] An industry comparison: where we can shift, and what we can embrace.

[15:33] The KPIs you should be tracking and the tools to do it with.

[17:24] Nauseating, but necessary: what we really should be considering when we invest in a POS.

[19:28] What we shouldn’t return to: the hidden dysfunction in the successes of 2019.

[21:43] Cashflow is king: remembering the pain of being top-heavy.

[23:53] Setting yourself up moving forward.

[25:25] Financial aid resources you don’t know about yet. (Here, have some money. You’re welcome.)

[26:56] What we don’t know we don’t know: Accounting doesn’t actually suck (really!).

[28:20] Congratulations are in order.

For more on her company go to https://www.thelargogroup.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

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Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Dana Shertz, Winning with RMD Group

I’m always amazed when someone with absolutely no prior experience in our industry can open a place and dominate the market. Today we chat with Dana Shertz of the RMD Group who did just that.

In our conversation he shares how he was able to take the lessons he learned while scaling Calloway Golf and leverage them to create a hospitality empire.

TIME-STAMPED SHOW NOTES:

[3:16] Lessons from the sports industry: unpacking the fundamentals of business with Dana Shertz

[5:22] Building a relationship-focused business: How to leverage your vendors for success

[7:02] Pivoting to restaurants: the road that led a sports professional into the hardest industry on earth

[8:17] How to create a banger out of the gate: getting your financial house in order

[10:25] The top KPIs to keep track of and optimal review frequency

[12:30] The overlap between consulting and operating

[13:35] Pandemic drama: thriving through challenges

[14:53] Pulling in a crowd: the art and science of tapping into demand

[17:07] To compete or play your own game: the mentality of success

[21:04] The universal issues: what a consultant sees when they can see everything

[21:51] The benefit of mentoring others: learning how to work and think in different ways

[24:04] Cultural shifts: changing your mindset to align with generational values

[26:38] A philosophy of mutual investment: how to get the best out of your people

[28:11] A mentor’s mentors: the people who shaped and influenced Dana Shertz

[29:52] What will change and what won’t: the bird’s eye view

[31:28] Keeping a focus on what’s important: camaraderie in the industry

For more on the RMD Group go to https://rmdgroupsd.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way!

Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Financing: Mastering Hospitality Success with Michael Chernow

The biggest advantage to coming up in the restaurant industry is that it forces you to be innovative. It rare that you have the money you need so you learn to do without or you learn to do it yourself. On today’s show, we chat with chef , TV host, fitness guru and family man Michael Chernow who tears down the veil on our industry, showing the best and worst it has to offer. Chernow leads us on a no-frills tour of the lessons he’s learned at the highest levels of our industry.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • NYC is the epicenter of culture and community
  • Community congregates at restaurants and bars
  • 50% capacity is not likely to work in NYC due to low revenue
  • Renegotiating with landlords
  • Tax loophole for landlords if they lose business
  • Landlords don’t want to lose all of their customers
  • Ball is in the operator’s court to renegotiate
  • Could make a big difference to margins
  • Medium article suggests that 19% margins in a restaurant is possible
  • Micahel thinks this is unlikely because of the structure of the restaurant business
  • Poor working conditions in the hospitality industry
  • Many can’t afford health care
  • No 401k
  • No savings
  • Raising prices as unlikely
  • Michael believes people won’t pay more for food
  • Overheads of the restaurant business
  • Labor imbalances
  • Food costs are not coming down
  • Making many brands is not necessarily the way forward
  • Could be more successful opening 1 restaurant every 3-5 years instead of a new concept every 3-5 years
  • Focusing on one restaurant and making it amazing
  • Hard-work can only get you so far
  • In fitness, putting in the work creates 90% of the results
  • In business, many other factors determine success
  • Making good decisions in business
  • Sold equity from Meatball Shop after 5 years
  • Bought a house outside NYC
  • Sold equity from Seamore’s after 3 years
  • Sold in November 2019
  • Lucky that this was just before the pandemic crash
  • Selling equity
  • Equity is only worth something when you sell it
  • Take as much equity as you can whenever you can
  • Lessons from mentors
  • Don’t become a fixture of your business
  • Don’t get too attached to your business
  • Running a sustainable seafood restaurant
  • Passionate about seafood
  • US is working hard on reforming fisheries
  • Oceans are in bad shape globally
  • Grew up fishing as a teenager
  • 90% of fish eaten in America is imported
  • Abundant and sustainable American fish that few people know about e.g dogfish, bluefish
  • Created Seamore’s selling these little known varieties of fish ethically sourced in from American lakes
  • Creating cultures and environments
  • Environment the staff loves working in
  • Attracting great guests
  • Being in the memory-making business
  • Cornell University study

Andrew Zimmerman on how patience can be a competitive advantage

Chef Andrew Zimmerman has been a fixture in Chicago’s fine dining scene for almost two decades now. In his quiet pursuit of excellence he has collected a lifetime's worth of Michelin stars, forgetting the dozens of other accolades. We sat down today to discuss what has set him apart from his competitive set and the strategies he’s used to be as relevant today as he was when Michelin first came to town. 

For more information on the chef and his restaurants, visit https://chefandrewzimmerman.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Technology for Restaurants: A Holistic View by Philip Camino

Philip Camino is out to save his restaurants but, in the process, may be able to help save the industry. Today we discuss how he’s expanding the concept of team to include his vendors and how wellness plays a central role in his restaurant operations.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Transforming the business during Covid
  • Looking at ways to mitigate risk
  • Reduce costs
  • Get more efficient
  • Speak to landlords and stakeholders
  • Building a partnership with landlords
  • Collaborating with landlords rather than being against them
  • Less tennants in the next 6-12months
  • More failures happening within the next year
  • Mid level spaces – much less demand
  • Philip’s professional background
  • Director of Finance at the Student Union
  • Corporate job in enternatinment management company
  • Corporate marketing
  • Moved to LA and began in hospitality
  • Lessons from a varied professional background
  • People are everything
  • World class artists and brands have world class teams
  • Strong teams attract other talented people
  • The hospitality job market
  • Hiring has been hard in the past couple of years
  • Even BOH hard to hire
  • Essential to the running of the restaurant
  • Restaurants will have a more diluted talent pool post-pandemic
  • Covid is creating opportunity
  • Reset of the industry
  • 35% restaurant closures
  • 35% less competition
  • 65% of restaurants who are left will hopefully get 100% of the remaining business
  • Finding a stronger team
  • Wages will come down
  • More top talent available
  • Some of the best hospitality professionals in the world are now available
  • Benefits to remaining restaurants
  • Better team
  • Better supplier relationship
  • Better opportunities to capitalize
  • Less competition
  • Redefining relationships with vendors and landlords
  • Widening the definition of “team”
  • Principles of mutual investment
  • Poor current working conditions for employees in the hospitality industry
  • No health insurance
  • No 401k
  • Long work hours
  • Initiatives for better employee compensation
  • Bonuses based on actionable metrics depending on position
  • Example: executive chef receives bonuses for cutting prime costs
  • Receives a profit share of money saved
  • Gameifying health and wellness
  • Whoop app to encourage healthy habits
  • Financially incentivize better recovery score
  • Recovery score made up of wellness metrics to measure your stress levels
  • Resting heart rate
  • Sleep
  • Respiratory rate
  • Heart rate variability

Restaurant Financing: Embracing the Suck with Lindsay Tusk

The restaurateurs that have really thrived over the last 10 months are the ones that have embraced the reality of our situation. They’ve accepted the pandemic and reworked their concepts to meet these new challenges head on.

Mindfulness, innovation, pliability and strict adherence to standards have become the tools of the trade.

Few incapsulate this more than Lindsay Tusk.

From moving her restaurant into the middle of a farm to building out the retail arm of their business, they are making the pandemic work for them. Today we unpack what’s worked, what hasn’t and where we go from here.

For more on their projects go to quincerestaurant.com

SignUp for Our Weekly Newsletter: https://pineapplepost.news

Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

Wantto streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com toclaim your free page and learn more about these powerful tools for your business.

Restaurant Marketing: Revamping with Chef Matthew Jennings

We’re all shut down. The hamster wheel has stopped. And some of us, myself included, are wondering if we have the energy and, more importantly, the desire, to hop back on.

We recommend you Check Our Restaurant Marketing Strategies to Boost your Sales

Today we discuss the case for change with a man that did just that. Matthew Jennings walked away from his award winning restaurants and all of the perks that come with being a celebrity chef to follow his bliss.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Change to the flow of service
  • What happens to Front-of-House service?
  • When doing delivery, does presentation matter?
  • Restaurants won’t be restaurants anymore
  • Reservation systems could be a benefit
  • More information is taken from the guest
  • Additional information is an opportunity for more engagement and connection with customers
  • Pivoting
  • Cornell Business suggests ⅓ bodega style, ⅓ takeout, ⅓ dine-in
  • Chefs Matthew interviewed pivoted in different ways
  • 1 pivoted to groceraunt model
  • 1 pivoted to meal kits and family meals
  • 1 pivoted to mercantile – soap, non-perishable products
  • Starting in consulting
  • Started as a side hustle whilst running own restaurant
  • Worked with Dunkin Donuts
  • Started Full Heart Hospitality
  • Teamed up with Jason Rose
  • Areas of consulting
  • Creative
  • Design concepts
  • Design products
  • Creating menus
  • Marketing
  • Operational
  • Strategy
  • Implementation
  • Why Matthew left the restaurant biz at the top of his game
  • Growing wasn’t fulfilling
  • Running a restaurant took a toll on health and family life
  • Doctor gave him a wake-up call
  • Recovering from being overworked
  • Moving
  • Creating a new community
  • Working from home
  • Belief that life can be about abundance, joy, and progress can all happen at the same time
  • Changes that can be made in the industry
  • What do guests want
  • Comfort food
  • Number of people in a restaurant
  • How to treat our teams
  • What systems to keep
  • The hard part is not having answers regarding the future of the virus
  • Information changes every day
  • How do you make decisions when things are constantly changing?
  • 30/60/90 strategy for planning
  • 30-day strategy aiming for small wins
  • Reflect and measure the results at the end of the 30days
  • Create a roadmap for 60 days then 90 days
  • Cut down overwhelm by breaking it down
  • We must remain flexible as things change
  • Not completely reinventing the business model just in case things change quickly again
  • Post-pandemic predictions
  • How are guests going to feel in a restaurant?
  • Restaurateurs responsibility to keep guests and staff safe

Restaurant Consulting: John Kolaski’s Food Hall Vision

The jury is still out on food halls. For some brands, they’re a blessing and for some of us, they’re a curse. There’s something about the model that seems broken to me and I’m not the only one that sees it.

Today we chat with John Kolaski who’s reimagining the food hall from the ground up. He’s thinking big while working small and the results are inspiring.

That’s John Kolaski. For more on K2 Restaurants visit https://www.k2restaurants.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Kevin Boehm’s Three Key Strategy

After opening 30 restaurants over the last 27 years, James Beard award winning restaurateur Kevin Boehm has become a visionary within our industry

In our conversation today we talk about the winning recipe he’s created centered around great chefs, inspired design, and enlightened hospitality.

For more on Boka visit https://www.bokagrp.com/

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Advertising: Sustainable Profits with Zuleyka Strasner

We’re still contending with a global pandemic in the midst of a labor crisis and this is another episode on sustainability. Are you shaking your head right now? How disconnecting am I from what’s going on in your day to day lives?

Today is hard but we still need to prepare for tomorrow and the challenges we’ll face then. Gen Z constitutes the largest population on the planet and they’re intent on saving it. Sustainable practices are at the center of that movement and, at the center of the sustainability movement, we find Zuleyka Strasner, founder of Zero Grocery.

Today we unpack what it took to create a plastic free life and a plastic free business.

For more on Zero Grocery go to https://zerogrocery.com

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

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Restaurant Marketing School

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Restaurant Business Plan: Temoc Morfin’s Pitbull Partnership

Not all of us dream of growing a massive brand but, today’s guest, Temoc Morfin did. As a first time restauranteur, Temoc defied the odds in scaling to a dozen locations before deciding to franchise in partnership with Grammy award-winning artist Pitbull. In our conversation, we unpack the tactics and tools he used to scale from one to many and how hard work and the right intention have enabled him to scale his family business into a national chain.

For more information on Cilantro Taco Grill, visit https://cilantrotacogrill.com/.

____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurants Technologies: Enhancing Industry Fundamentals with Dustin Valette of The Matheson

Go big or go home. Remember those days? It seems a lot of folks have changed their minds. Restaurants with small footprints small menus are popping up everywhere.

Well, not in wine country and not with Dustin Valette at the helm. Dustin is leveraging over 50 years of combined industry know-how to create an iconic restaurant that’s as ambitious as it’s founders.

Today we talk about Dustin’s vision for the Matheson and the steps he’s taking to ensure it’s a wild success.

For more on The Matheson go to https://www.thematheson.com

________________________________

SignUp for Our Weekly Newsletter

Booktime on Josh’s personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

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