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Josh Kopel | Award Winning Restaurant Consultant

Restaurants Technologies: John Cassetta’s Insurance Pitfall Tips

Is one million dollars too much insurance coverage or not enough? How does my insurance coverage need to change as I go from one location to many? For many of us, we sign up for insurance when we sign our lease and don’t think about it again until we really need it. But having the right coverage can mean the difference between a second chance and a final chapter. Today we sit down with John Cassetta of CoverWallet to discuss the things to consider and the mistakes to avoid when choosing the right insurance coverage for our restaurants.

For more information on John and Coverwallet, click here.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Business Plan Template: Meet Krystle Mobayeni, Founder of BentoBox

We’ve covered countless pivots on this show but I wanted to try something different.

Today we chat with Krystle Mobayeni, founder of BentoBox. Krystle and her team created a plug and play website design service designed for our industry. She’s been touting the importance of the online experience for restaurants since long before the pandemic.

There was no need to pivot! Retail, online ordering and so much more were readily available through Bentobox.

During this time of great struggle, I see tremendous value in talking with visionaries like Krystle that have created solutions to problem we didn’t even know we had.

For more on BentoBox go to getbento.com

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Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.ant to streamline your front-of-house operations and increase sales? Head over tohttp://bit.ly/YelpRestaurantsto claim your free page and learn more about these powerful tools for your business.

Technology for Restaurants: Virtual Events with Natasha Miller

People won’t be hanging out in large groups for a very, very long time. It’s a tough pill for me to swallow and that’s not even my sector of the industry. Event planners are going to need to get scrappy if they’re going to find any work in the coming year. One event planner I’m not worried about is Natasha Miller. She embodies the word resilience and has taken her events company digital. Today she unveils the bleeding edge of virtual events, marrying together work and play.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Officially started Entire productions in 2001
  • Transitioned to representing acts and producing events
  • Fake it until you make it
  • Would say yes to everything and then figure out how to do it
  • It took Warren Buffet 9 years to make his first million dollars
  • Everyone wants to get rich quick
  • Natasha didn’t care about being rich until recently
  • Planning for retirement
  • Educational path
  • Went to college on violin scholarship
  • Didn’t graduate
  • Self-taught entrepreneurship
  • No mentors
  • Attended the Goldman Sachs 10k SD
  • Already millions of dollars in revenue at that time
  • Learned so much
  • Terrified by the accounting education but it was crucial
  • Every year after the course, grew 65% each year
  • Entrepreneurs Organization
  • 3-year course at MIT
  • Entrepreneurial Master’s class at Havard
  • Access to so many incredible entrepreneurs
  • Implementing what you have learned
  • Learning not to implement everything at once
  • Goals pre-Covid
  • Grow by 25%
  • Splitting Entertainment production and Event Production
  • Planning their biggest event of the year
  • March 17th 2020
  • Retail costs would be $500k
  • City shutdown on March 16th 2020
  • Initial reaction to Covid
  • Panic, sorrow, and nervousness
  • Canceling WeWork lease
  • Making difficult choices regarding the team
  • Feeling grateful for aspects of Covid
  • A chance to step back
  • Reflecting on the business
  • Repairing broken parts of the business
  • Having the space to improve the business
  • Pivoting during Covid
  • Everything has worked so far
  • Created a variety show platform for virtual events
  • Bite-sized shows with educational or entertaining speakers
  • Internal marketing event
  • Still of value to clients
  • Goal is to keep Entire Productions top of mind with client base
  • The growth of virtual events
  • Expanding people’s businesses
  • One client has a 200 client in-person event every year
  • Expanded to 2000 virtual events
  • Less prominent post-Covid but is here to stay
  • 53% of all restaurants will permanently close
  • Also possible in the events space
  • Younger businesses are quick to pivot
  • Older businesses have mostly been giving up faster
  • Failure depends on overheads
  • Cash is king
  • The events industry isn’t well represented in government

Restaurant Ideas: Paul Pruitt’s Holistic Hospitality Insights

To call Paul Pruitt a restaurant consultant fails to describe the depths of his contributions to our industry. Paul is a hospitality futurist who, in the decade I’ve known him, has predicted every major evolution that our industry has experienced. Paul’s insights into restaurant concepts go beyond the ordinary.

In this episode, Paul and I discuss the future of our industry and how holistic hospitality could be the solution to all that ails us.

For more information on New School, visit http://newschoolconsulting.com.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Ideas: Inside the Mind of Michael Tingsager

No one could have seen the utter decimation of our industry coming, right? Granted there were signs we were on shaky ground but I, for one, was too busy to see them.

Michael Tingsager, on the other hand, was not. I reached out to Michael after pouring over the content on his website.

The issues we’re tackling today, he was discussing more than a year ago. He’s a hospitality futurist. He can clearly see where we’re headed and what we need to do to ensure we get there safely. Today we dive deep into our past, present and the opportunities that lay before us.

For more on Michael, go to www.hospitalitymavericks.com

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

Restaurant Business Plan: Sergio Perez’s Omnichannel Branding

Maybe we’re trying too hard with all of the discounts and specials. Think about it, what would your favorite restaurant need to do to convince you to come back? Very little, right? More than anything, you just need to remind your best guests that you still exist and that’s where a guy like Sergio Perez comes into play.

Sergio is the head of omnichannel for Bojangles and he’s taken this regional brand and given them a national audience. If you’re looking get more digital face time with your guests, this is the guy to listen to.

For more on Bojangles visit https://www.bojangles.com

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consultant: Warren Rustand’s Best Life Wisdom

Warren Rustand is the most successful human I know. Warren is a basketball hall of famer, he’s served US presidents, been the CEO of 10 companies and mentor to countless CEO’s and, candidly, he’s been an amazing father, husband and friend. Today, Warren will give you the tactics, tools and strategies he’s used to live the life of his dreams.

For more on Warren or to buy his book visit https://warrenrustand.com

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Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls

Restaurant Business Plan: Unlock Exponential Growth with Adam Fleischman

Our industry is full of one hit wonders. Innovators that are able to capture lightening in a bottle but only once. Many of us dream of a culinary empire with locations that span the globe. What I’ve been trying to figure out is what enables some folks to achieve this dream while so many of us fail in the pursuit.

Today we chat with Adam Fleischman, a self taught chef that created and scaled both Umami Burger and 800 Degree Pizza worldwide. We unpack the mindset and the strategy that enabled him to grow these businesses to global proportions.

SignUp for Our Weekly Newsletter: https://pineapplepost.news

Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp –www.restaurants.yelp.com/fullcomp

The Happy Mouth Morning Show –www.restaurants.yelp.com/happy mouth

Restaurant Marketing School –www.restaurants.yelp.com/marketingschool

Restaurant Influencers: The Playbook –www.restaurants.yelp.com/influencers

Restaurant Labor Cost Management: David Meltzer Business Wisdom

On Today’s show we chat with David Meltzer,a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, and host of the top entrepreneur podcast.

The hospitality business, more than anything, is a business. Due to the hectic nature of the industry we tend to forget that and get caught up in the day to day grind. Proper business strategy will matter more than great food in the new normal and David Meltzer is a master strategist. Today he runs us through the fundamentals of business and leadership.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • 4 pillars of truth
  • Putting together a world-class team
  • Humans can create their own environment
  • Restaurants – we are monetizing an experience and environment
  • Transforming an offensive and defensive mindset
  • The paradox of giving
  • David would give a lot but always with expectation of praise, recognition, love, etc
  • Ferocious about receiving. Receiving to be able to give back
  • The importance of mentorship
  • Most crucial of all roles in last 14years
  • David didn’t need mentorship in beginning – multimillionaire in his twenties
  • Now believes the easiest and best way to be successful is using mentors
  • Being specific with mentors e.g sleep, money
  • Being radically humble enough to say “you’re the only one who can help me”
  • How to reset goals with the new normal
  • How to recover in the hospitality industry
  • People buy on emotion for logical reasons
  • Key to understanding reopening
  • 1. Strength of signal.
  • Credibility – relieving reasons that people feel uncomfortable.
  • Lower capacity. Mask rules. 6ft apart etc
  • 2. Market to people who aren’t afraid
  • Some people will go out anyway during this time
  • 3. Clear message of value
  • Quality food/USP
  • People want to fill a void. Miss what they can’t have
  • Address the way people feel. You are selling an experience
  • Aha moments through the pandemic
  • “I don’t know what I don’t know”
  • David wants to be a better husband and father
  • Much more important than being a podcaster, entrepreneur, TV star, etc
  • David would prefer to be at a family dinner than an award show, event, or Superbowl
  • Pivoting
  • Previously worked with in-person workshops, events, and speaking engagements
  • Now conducts workshops online
  • Moved to online speaking gigs
  • Still learning work-life balance
  • Achieving happiness
  • David defined himself by his bank account
  • Now his bank account is an ingredient of the overall thermostat of happiness and joy
  • Higher % of total happiness than he has ever been
  • Minutes and moments of unhappiness

Restaurant Financing: Joth Ricci’s Crisis Management Strategies

Today we sit down with Joth Ricci, the president of Dutch Bros Coffee, who used the pandemic as an opportunity to innovate and scale a family business into a true contender in the coffee space. In our conversation, we discuss how innovative thinking paired with powerful technology can change the trajectory of our businesses.

For more information on Dutch Bros Coffee, visit https://www.dutchbros.com/.

____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Funding: Learn from Eric Siu at Marketing School

My greatest frustration as a restaurateur has always been marketing. I knew we were doing a great job in the restaurant, I knew the community was in need of what we were offering but I had no idea how to effectively communicate that.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

There’s so much noise out there, how do you break through?

Most of us can’t afford to hire a digital marketing expert but I happen to be close friends with one of the best, Eric Siu.

Eric has built a $25M empire helping individuals and companies reach their target markets.

Today we unpack what has driven his pursuit of excellence, his strategies for building audience and unveil his latest project, the Restaurant Marketing School podcast.

Be sure to check out Eric’s book, Leveling Up, and subscribe to our newest podcast Restaurant Marketing School.

SignUp for Our Weekly Newsletter: https://pineapplepost.news

Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

Wantto streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com toclaim your free page and learn more about these powerful tools for your business.

Restaurant Consultant: Balancing Work and the Restaurant Industry

Hi, I’m Josh.

Hello Josh.

And I am a workaholic. Or maybe let’s say I “was” a workaholic.

I have spent all of my adult life creating businesses and running restaurants. I don’t regret that time at all. It was invigorating, exciting, and fulfilling. But as the Coronavirus swept the nation and forced so many of us into effective unemployment, it really made me think about my workaholism in a new way. That’s to say, I had never really thought about it before!

Work-life balance has come up so many times on the Full Comp Podcast, as so many celebrity chefs, restaurateurs, and thought-leaders all ask themselves the same questions.

What is work-life balance?

Is it possible in our industry?

And how do we prioritize it in the next phase of working lives?

Today I want to untangle this mystery.

An Industry of Workaholics

Can you think of a single industry where 80-100 hour weeks are the norm?

ER Doctors? Stockbrokers? Lawyers? Nope. Their industry averages are actually 60-80 hours. Still pretty high but not nearly as ludicrous as our working lives.

Matt Jennings, amazing hospitality expert and founder at Full Heart Hospitality, started his consultancy firm to escape the vicious hospitality cycle. He was at the top of his game but it was destroying him.

“The industry is insidious in that it creates these monsters of success. It is built on this construct that you have to do more to be more,” he said “You don’t necessarily even see the road when you have so much coming at you constantly. In 2016, I was two years into running my own restaurant. I was doing 15-17hour days, 7 days a week. I was taking substances, drinking, and not sleeping. All of the quintessential chef pitfalls. I had some coming to God moments that brought me back to ground zero. I needed to rest. I needed to get well, and temporarily that meant leaving the restaurant business.”

Matt’s story really put things into perspective for me. Is it a curse of the hospitality industry to choose work over life?

Time Well Spent

I have spent more time with my daughter in the past 6 months than I have in the past two years of her life. This whole experience of forced unemployment has realigned my priorities.

I have thought deeply about what I want the next stage of my life to look like.

Time is so finite. Where do I want to spend it?

The truth for a lot of us ironically will still be “working”. At least in part.

I find a huge amount of value in my work. Don’t we all?

The buzz of running a restaurant is my drug. A stimulating addiction that only forced closing could solve. It fuels me and I miss it.

I don’t think it’s realistic to expect a complete 180 when it comes to work-life balance in the hospitality industry. Particularly as owners. It’s in our DNA to burn the midnight oil to an extent. But what if it were possible to make time for family, hobbies and, heaven forbid, rest for once?

What a world that would be!

Are We Chasing a Unicorn?

When it comes down to it, the real question is not “should we change?” but “can we change?”

The hospitality industry was built in a very specific way. We are there to serve our customers at all hours of the day, and often well into the night. High labor costs mean fewer hands on deck at the busiest times. Patrons expect to be able to visit or order from us whenever their cravings start.

With an industry like ours, is a 60hour work-week possible?

Could I have two full days off to spend with my family completely unplugged?

Would we have to close the restaurant at certain times or hire more people to accommodate that?

It’s so tough to call what the future may bring.

To achieve work-life balance, Matt decided not to stay in the brick and mortar life. He started his consultancy firm to escape the rat race. Is that what it takes to have a balanced life in the hospitality industry?

The future is so unclear. The only clear thing to me is that I don’t want to go back to missing precious moments with my wife and daughter. I don’t want to go back to running on the last few drops of gas in the tank. I can’t go back to a life so strained. There has got to be a better way. I have faith we’ll figure it out.

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