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Josh Kopel | Award Winning Restaurant Consultant

Restaurant Advertising: Jabin Troth’s Social Media Audience Building

What does it take to acquire one million followers on instagram? In this episode we sit down with Jabin Troth of Licensed to Distill to discuss the step by step process he used to create a massive audience on social media and the tactics he used to transform that audience into a loyal community. If you’ve been struggling with what to say and how to say it on social, this is the episode for you.

That’s Jabin Troth. For more information on Licensed to Distill, visit https://www.licensedtodistill.com.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Business Plan: Cyrus Batchan’s Path to Improvement

Before Cyrus Batchan became a bar owner and a Michelin-rated restaurateur, he was a lawyer and that’s what drew me to this conversation. How many nights have you laid awake wondering if tomorrow was the day you were going to get sued? We’ve all consulted with lawyers in the past but I wanted to see how a lawyer-turned-restaurateur would go about setting himself up for success and limiting his liability. Today we chat with Cyrus about the things to do and the things we should avoid to become a better restaurateur.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

For more on his latest project, visit https://www.camphor.la/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consultant Kwini Reed: Crafting Intentional Restaurants

Think about all of the promises you’ve made to yourself. When you hit a certain revenue goal, that’s when you’re going to take that vacation. Think of all the plans you have to support and inspire your teams once you can afford it. Today’s guest, Kwini Reed, believes those intentions can become actions today. In our conversation, she shares exactly how she transformed building a restaurant and her life into that future vision in the present moment.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

For more information on her restaurants, visit https://www.poppyandrose.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consultant: Chef Wolfgang Puck on Conquering Failure

Who do you look to for inspiration? For me, it’s always been Wolfgang Puck. Not only is he a talented chef and restaurateur, he’s proven himself to be a world-class entrepreneur.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

Even without a formal business education, the chef has built an international empire. In today’s conversation, we unpack the critical decisions he made to get to the top and how he overcame overwhelming obstacles along the way.

For more on the chef, visit https://wolfgangpuck.com.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Email Marketing: Flytrex CEO Yariv Bash on Episode 168

If you had a crystal ball and could see the future of our industry, who’d be delivering the food? Did I say who? What is delivering the food? This isn’t going to be a show about autonomous automobiles traveling at 1 mile an hour down the sidewalks in your neighborhood, because I just don’t see that getting the job done.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

Today we’re talking with Yariv Bash of Flytrex, a company using arial drones to deliver food for restaurants in the United States today. Let’s take a peek into the not so distant future of food delivery.

TIME-STAMPED SHOW NOTES

[2:30] We’re going to the moon!: Creating Flytrex

[5:20] The Vision: Hot, orderly, quiet, noninvasive, and affordable.

[6:35] Y’all, It’s official; we live in the future: The drone delivery process

[8:32] The logistics: A degree of magnitude more efficient

[9:20] The Simplicity: If you have a driver’s license, you’re overqualified to operate the system.

[10:42] The future of the future: Who’s going to compete with Flytrex?

[11:38] Distance and Timing: Straight lines, no stops, no traffic jams

[12:21] The Cost: Sure beats the pants off of 30% to 3PDs.

[13:02] The Location: Why North Carolina was a win-win place to start

[13:43] The plan: 80 million back yards

[14:18] The Limitations: What if I live in an apartment?

[15:14] The Process of Perfection: Making all the moving parts work for all stakeholders involved

[16:19] The Customer: Reconciling the needs of all involved

[17:15] The Software: Arranging the 1’s and 0’s to satisfy end-user preferences

[17:55] The Milestones: Federal approvals, Operations, and Tech Regulations

[18:45] Coming to a City Near You: Market considerations

[19:15] The Timeline: Projections for national availability

[20:09] What you need to know as a restaurant owner: This is a win-win-win solution

[20:45] From one dreamer to the millions of dreamers listening: Believe in your vision

For more on Flytrex visit https://www.flytrex.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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Restaurant Marketing School

The Playbook

Industry Town Halls

Justin Amick on the future of “eatertainment”

As a business owner, we’re all making strategic bets on the future…trying to create something people will love today while maintaining relevance in the future. There aren’t many of us making bigger bets than Justin Amick. Justin is betting big on the “eatertainment” space, pioneering it in his own market with his eyes set on national domination. Today we discuss what it takes to open a 30,000 square foot concept and the strategies he uses to pack the house. 

For more information on Justin and his concepts, visit https://www.paintedhospitality.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Business: Jack McGarry’s Pursuit of Excellence

Jack McGarry has achieved the accolades most of us dream about. He’s been awarded the best bartender in the world and his NY bar, The Dead Rabbit, was awarded the distinction of Best Bar in the World, a few years after that. But that’s not the end of Jack’s story.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

Since hitting the top, Jack has redefined excellence through the lens of bar ownership and has spent the last several years working to become the best owner he can be. Today, we discuss what that looks like in theory and how it manifests itself in practical application.

For more information on The Dead Rabbit, visit https://thedeadrabbit.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Jason Brookes on the Daily Habits of Exceptional Leaders

You are not what you say you are. You are what you do on a daily basis. So if you want to be a great leader, you must act like a great leader. But what does that look like in practical application? Today we find out. We’re sitting down with Jason Brooks, famed multiunit operator, to discuss his path to leadership and the tactics, tools, and strategies he developed over decades to transform his restaurant family into a high performance team. 

You can pick up his book, Every Leader Needs Followers, wherever books are sold.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Ideas: Transforming Cocktail Culture with Alex Day

It was thought that to drink alcohol was to live a life shadowed by death. The Death & Co. team has been offering a warm embrace to those who shine after dusk for over a decade now. Its foundational elements are a love of great people and great drinks. Today, we chat with Alex Day, proprietor of the world-famous Death & Co., a bar that redefined cocktail culture for an entire generation.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

In discussing new ideas for the restaurant business, Alex shares insights into how Death & Co. has continually evolved its restaurant theme ideas, keeping the experience fresh and exciting for patrons.

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LINKS

https://www.deathandcompany.com/

SHOW NOTES

  • Dave Kaplan & Ravi DeRossi started Death & Co in 2006
  • Alex was captivated by the youthful, innovative approach to drinks
  • They opened 3 branches of Death & Co, NYC, LA & Denver
  • Early mistakes
  • Not knowing what to do as new entrepreneurs
  • Bars ran themselves
  • “Failing forward”
  • 2 years of growth by luck
  • Difficult neighbour for years
  • Legal implications
  • Biggest lessons
  • It is the owners’ job to find and cultivate good people
  • Provide strong guidance
  • Build a strong culture
  • There is no such thing as smooth sailing
  • Foundation issues in the industry
  • Hospitality workers are not employed or compensated well
  • Astronomical rents
  • High operating costs
  • Poor margins
  • At this time of not operating, they are rethinking every aspect of the business
  • Realigning focus on what the customer wants
  • Avoiding getting hung up on vanity items like perfect cocktail recipe
  • Bringing focus back to the consumer
  • What will they want post-lockdown?
  • Reevaluating how to relate to vendors and improve vendor relationships
  • Improving the bars from an environment perspective
  • Reviewing relationships with landlords
  • How things could be different post-Covid
  • Local cultures in each city
  • Social norms
  • Improving as employers
  • Benefits they already offer
  • Health insurance to full-time staff
  • Wellness credits
  • Potential ideas for future
  • Offering health insurance to part-time staff
  • Creating clearer avenues for staff to grow in the company
  • What set Death & Co apart as a brand
  • Meticulous focus on ingredients
  • Passion about the craft
  • Human, genuine, authenticity in their delivery
  • Being serious about the craft but also having fun
  • Harnessing individuality throughout the business
  • Allowing bartenders to be creative
  • Each bar is not a copy of the other
  • Individual menus
  • Different appearance
  • Using social media as a marketing engine
  • Industry typically focusses on bragging or nice photos of food/drink
  • Creating a more community based social media presence

Restaurant Labor Cost: Unveiling the FULL COMP Origin Story

I’ve dedicated most of the last year of my life to asking these two questions:

How did we get here?

Where are we going?

Believe it or not, one of the most frequent question I get is:

How did you get here?

It seems many of you are curious as to how and why I started the show and exactly what is the nature of my relationship with Yelp.

Today I tackle those questions and many more with the help of Stephen McKeon, one of the guys from Yelp that helped make this show happen.

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

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The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

Restaurant Business Plan: Unlocking Success with Mike Bausch

Before the pandemic, before the calls for transparency between restaurateurs, there was Mike Bausch. A super successful restaurateur giving away all of his trade secrets. I reached out after reading his book Unsliced, a playbook on how to run a successful restaurant. Today we explore what motivated him to share his wisdom and key lessons from the book.

For more on his book check out www.unslicedbook.com

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Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp –www.restaurants.yelp.com/fullcomp

The Happy Mouth Morning Show –www.restaurants.yelp.com/happy mouth

Restaurant Marketing School –www.restaurants.yelp.com/marketingschool

The Playbook –www.restaurants.yelp.com/influencers

Restaurant Business: Timm Chiusano’s Insight on Storytelling

I don’t know today’s guest, Timm Chiusano, personally…but I do. I do because I follow him on TikTok where he crafts daily stories that walk you through his life. Timm’s not a daredevil or a world traveler, he’s just a regular person. A corporate executive with a wife, a child and a penchant for protein bars.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

So why do I tune in daily to see what he’s up to? Honestly, I’m not sure and I thought that was worth a conversation. So I’m sitting down with Timm to figure out what makes him interesting enough that I and half a million other people follow him daily.

You can check out all things Timm by visiting www.timm.work.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

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Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

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Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

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Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)

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