Month: May 2024

What’s up with big chefs opening restaurants in small markets? The quest for that answer led me to Chef Quentin Garcia, who left successful restaurants in Napa to open a fine dining restaurant in Merced, California. His restaurant is the only fine dining restaurant in the area and today we sat down to discuss how his big-city cuisine is faring in a small town.

For more on Quentin’s restaurant, visit https://www.facebook.com/RainbirdRestaurant/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinarsThe Playbook Takeaways

1. Small markets can be a category of one. Quentin left Napa and became the only fine-dining option in Merced — no competition, lower costs, and a story the whole town tells for you.
2. Don’t dumb it down — translate it. Big-city technique wins in small towns when it respects local tastes and price expectations.
3. Scarcity builds demand. Being the only elevated room in the market turns every special occasion into your reservation.

Want the systems behind ideas like these? I’ve turned six years of Full Comp interviews into a free 5-day masterclass on building a restaurant marketing system that actually makes you money. Join the free masterclass →

Keep going: The Complete Restaurant Consulting Guide · Restaurant Marketing Strategies That Work · Restaurant Profitability Playbook

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About the Author: Josh Kopel is a Michelin-awarded restaurateur, restaurant consultant, and host of the Full Comp podcast — the voice of the restaurant industry. He has helped hundreds of restaurant owners build profitable, scalable businesses. Explore free restaurant resources →

Today’s labor crisis stems from a labor shortage. There just aren’t enough people willing to work in restaurants anymore…or are there? Today we’re sitting down with Amir Hemmat of Welcome Tech to uncover the solution to our labor crisis. Amir and his company have access to literally millions of legal workers qualified and excited to work in our industry. Who are these folks and where do they come from? Tune in to find out.

For more information on Amir and Welcome Tech, visit https://welcome.tech/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

The typical business plan for most of us is to make great food, open the doors, and hope for the best. But, in today’s competitive market, we can’t afford to wait for our customers to come to us. Ashishh Desai of Menufy and HungerRush learned this lesson early in his career and there are countless lessons to be learned from the way he skillfully scaled his company. Today we sit down to discuss what an outbound marketing strategy looks like for the modern restaurateur and how, with just a little bit of effort, we can stand out in a crowd with unique restaurant ideas.

For more information on him and the solutions we discussed today, visit https://www.hungerrush.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Pura Vida is more than a restaurant, it’s a wellness brand that's selling peace of mind through nourishment. Today we sit down with the founders Omer and Jennifer Horev to discuss the essential elements of brand building and how to effectively scale without brand dilution. 

For more information on Pura Vida, visit https://www.puravidamiami.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Eighty percent of restaurants don’t survive for longer than five years. Today we speak with Katy Casbarian, the owner/operator of Arnaud’s, a New Orleans restaurant that has survived for over 100 years. We discuss what it takes to create a business model that caters to both locals and tourists and how to run a successful business despite a century of varying economic conditions. As it turns out, in the competition between consistency and innovation, consistency, restaurant concepts are king

For more information on Arnaud’s restaurant, visit https://www.arnaudsrestaurant.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

You don’t know what you don’t know. For many of us, the laws have changed on an almost daily basis on a local, state and federal level. Each change increases the odds of a slip up that could cost us thousands.

Today we chat with attorney Anthony Zaller who will run us through what we need to know to stay protected, what resources are at our disposal and what steps we need to take to remain compliant.

Below you’ll find links to the resources mentioned in Anthony’s episode:

Firm website:www.zallerlaw.com

Blog:www.californiaemploymentlawreport.com

SignUp for Our Weekly Newsletter: https://pineapplepost.news

Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp –www.restaurants.yelp.com/fullcomp

The Happy Mouth Morning Show –www.restaurants.yelp.com/happy mouth

Restaurant Marketing School –www.restaurants.yelp.com/marketingschool

Restaurant Influencers: The Playbook –www.restaurants.yelp.com/influencers

Chef John Currence did not set out to build an empire when he opened his first restaurant in Oxford, Mississippi but that’s what happened. John is a guy a lot like us. He built one concept, then two, then three in a very linear way over time. Then can Big Bad Breakfast. This is a restaurant that John launched for $65,000 and it became a national brand in a matter of years. Today we discuss how his brands have evolved to reach a national stage and how he’s had to evolve as an entrepreneur and chef in response. 

For more information on the chef and his brands, visit https://citygroceryonline.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars