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Josh Kopel | Award Winning Restaurant Consultant

Neal Foard on the Art of Crafting an Irresistible Brand Story (Part 1)

What is great marketing? If we distill it down to its simplest form, it’s great storytelling. But, for most of us, there’s hesitation in putting ourselves out there. What would we talk about? Who would care? Today we sit down with master storyteller, Neal Foard, a marketing executive turned social media guru who’s collected close to half a million loyal followers simply by sharing his life in the most compelling way imaginable. In this epic two part conversation we discuss the essential elements of a great story and how you can put it together to scale awareness and loyalty for your restaurant brand. 

For more information on Neal, visit https://www.nealfoard.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Marketing: Unveiling the Laws of Power by Robert Greene

The truth: unvarnished.

That’s what this moment requires. As an industry, we need to take a hard look in the mirror and determine what’s working and what isn’t.

Today’s guest, Robert Greene did just that but, instead of tackling an industry, he chose to tackle the human condition at large. Robert is a NYT bestselling author who’s dug deep into the motivators and essential elements of power, mastery, war and human nature.

Want to Grow your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

In reading his work, I walked away with a better understanding of myself and of you. Today Robert shares how he’s internalized and utilized the lessons he’s written about and, how he uses them to help athletes, executives and world leaders do the same.

For more on Robert’s past and upcoming projects visit https://powerseductionandwar.com

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The Playbook

Restaurant Advertising: Unveiling the Success of Sabato Sagaria

He was the Chief Restaurant Officer of Union Square Hospitality Group with 20+ locations. Then he became the president of BarTaco, a restaurant group with 30+ locations across 10 states. In his spare time became a master sommelier. By all metrics, Sabato Sagaria is a huge success.

But with such a high failure rate in the industry, what elements are required to achieve that level of success? Today, Sabato teaches us the lessons he learned while working with the best to become the best.

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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

Highlights

  • Redefining leadership at Union Square Hospitality Group
  • Rolling out a zero-tipping initiative
  • The importance of trust and transparency
  • A one-size-fits-one approach
  • Possessing a growth mindset/focus
  • Can every job be your dream job?
  • Creating growth opportunities within your company
  • The importance of word-of-mouth advertising
  • How to create word-of-mouth advertising
  • Guest communication strategies
  • 100% table touches
  • WTF moments
  • The perils and benefits of integrating with a larger company
  • Lessons learned from a giant corporate structure

Restaurant Marketing Agency: Adam Guild’s Expertise in Digital Hacking

Adam Guild on hacking digital restaurant marketing 

By now we’ve all figured out that the digital presence of our restaurant is as important as its physical location. With countless tools out there, it’s nearly impossible for a restaurateur to figure out what’s best. So today we sit down with Adam Guild, founder of Owner.com; a restaurant tech expert with a deep understanding of what’s moving the needle for restaurants today.

We recommend you Check Our Restaurant marketing strategies to Boost your Sales.

In this far reaching conversation we discuss the tools of today, the solutions of tomorrow, and how taking a human approach to technology can help us all thrive.

To learn more about Adam and his company, visit https://www.owner.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Business Plan Template: Mastering Management Amid Labor Crisis by Ken McGarrie, Author

Do you remember the transition from employee to manager? For most of us, the boss just handed us the keys one day and asked us to lock up. Within a month, we have a title, a lot more responsibility and a lot less money in our pocket.

What do you wish you knew before stepping into that role? A lot, right? Ken McGarrie set out to document every lesson he learned along the way to help the next generation of hospitality professionals. Today, we run through some of the big lessons covered in that book.

You can pick up a digital copy of The Surprise Restaurant Manager for 99 cents on Amazon today.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

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Booktime on Josh’s personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

Restaurant Profitability Soars with Victoria Freeman’s Culinary Ventures

How do we overcoming the obstacles in our life?

Rarely we succeed by holding our ground. To overcome, we must push forward.

That forward march can look different for each of us. For serial restaurateur Victoria Freeman, it looks like opening another restaurant.

Today we discuss how her restaurant group managed to survive the pandemic and how they intend to come back stronger than ever in 2021.

For more on the Victoria’s concepts visit https://www.vicsnewyork.com

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SignUp for Our Weekly Newsletter

Booktime on Josh’s personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

Restaurant Financing: Max Sheets Builds Chick N Max Empire

If there’s only one lesson to be learned from helping someone open a restaurantit’s that it would be a bad idea to open up one yourself.

Max Sheets spent his professional life helping restaurateurs scale their businesses to massive proportions.

At somepoint along the way, he caught the entrepreneurial bug and decided to strike out on his own to create Chick N Max.Today we discuss the tools and tricks he learned from corporate giants and how he implemented those in his restaurant concept.

To check out his employee handbook click here.

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Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

Restaurant Ideas: Matt Orlando of AMASS Running Out of Options

We’re running out of options, as a species. Sustainability is more than a catchphrase these days, it’s a moral obligation and a consumer expectation.

But what does sustainability look like in action? Is it scary? Is it expensive? Is it even a realistic endeavor considering the thousands of other things we have going on at the moment?

Today we talk with Chef Matt Orlando, known for his innovative restaurant concepts and sustainable practices. He’s a damn good chef and restaurateur. How good? When he opened his AMASS, Rene Redzepi and Thomas Keller invested. He’s also leading the charge in sustainable practices and today he runs us through the things he does to protect the planet while protecting his pocketbook.

For more on AMASS visit https://amassrestaurant.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

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Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Ideas: Scaling Core Values with CEO John Cappasola

As a business, creating and living by core values is a full time job. It’s a choice that changes the very genetic code of our restaurants. When done right, they answer every question and create a roadmap to the future.

Today we chat with John Cappasola, a culture-first leader who spent the pandemic doubling down on his commitment to living and leading by Del Taco’s core values, infusing unique ideas for restaurants into the very DNA of the business.

Today we unpack how to scale culture across over 600 locations, even in the midst of a global pandemic and the result it has on recruiting, retention and growth.

For more on Del Taco go to https://www.deltaco.com

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SignUp for Our Weekly Newsletter

Booktime on Josh’s personal calendar

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

The Happy Mouth Morning Show

Restaurant Marketing School

The Playbook

Restaurant Consultant Amanda Gunderson: Empowering Another Round Another Rally

What do Ryan Reynolds, P Diddy and The Rock all have in common? They’ve all partnered with and/or donated to Another Round Another Rally, a nonprofit organization devoted to bailing out and building up hospitality workers during and after the pandemic.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

Today we chat with founder Amanda Gunderson who looks back on what was accomplished in the last 12 months and what the long road ahead look like for both their organization and the industry at large.

For more on Another Round Another Rally go to https://anotherroundanotherrally.org

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp –https://restaurants.yelp.com/full-comp-podcast/

The Happy Mouth Morning Show –https://restaurants.yelp.com/happy-mouth-podcast/

Restaurant Marketing School –https://restaurants.yelp.com/hospitality-marketing-podcast/

The Playbook –https://restaurants.yelp.com/the-playbook-restaurant-stories/

Restaurant Business: Niko Karatassos’ Lessons from Over 40 Years

Everyone loves a mom and pop restaurant. For some families, it’s a direct path to generational wealth. For others, it can be an anchor, tying future generations to 100 hour weeks and a high stress lifestyle. Today we sit down with Niko Karatassos to share a success story. Niko’s father opened their first restaurant back in 1979 and many decades and restaurants later, the company is still thriving. Niko shares the path and the best practices that have led to his family's success. 

For more on the family and their restaurant group, visit https://buckheadrestaurants.com/.

__________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Business: Nurturing Family Values for Profit

Fred Castellucci’s story is a familiar one. He grew up in his family’s restaurant, worked there through high school, and then pursued higher education to chart a new path for himself. But, like for so many of us, Fred got sucked right back in. This is where things get interesting. When Fred jumped back into the family restaurant, he turned it around. He then opened more restaurants and, today, he and his family own 10 restaurant concepts. Today we chat about how Fred turned the tide of that struggling restaurant into a wave of prosperity for his whole family.

For more information on Fred’s restaurant concepts, visit https://www.chgrestaurants.com/.

____________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

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Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)

Free 5-Day Marketing Masterclass

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