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Josh Kopel | Award Winning Restaurant Consultant

Restaurant Marketing Agency: Grant Kneble’s SEO Mastery

Grant Kneble is a restaurateur…now. But he didn’t start out that way. Grant is one of the many that, through luck and random circumstance, found his way into the hospitality industry from, of all places, tech. Grant is an SEO wiz and, I’d argue, that is probably the single greatest factor in his success.

Today we chat about how his restaurant’s online presence has dominated his brick and mortar competition.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

For more information on Freddy J’s, visit https://freddyjs.com.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consulting: Katie Poppe’s Time-Responsive Strategy

Katie Poppe is one of those success stories you read about and are wrought with envy. In 2019, seven years after opening of Blue Star Donuts, the business had 11 retail shops, 100 employees and total annual sales approaching $7 million.

She was riding high going into the pandemic but then the music stopped. Today Katie shares her path to success…what it took to get there initially and the extraordinary effort required to crawl her way back from the brink.

That’s Katie Poppe. For more on Blue Star Donuts visit https://bluestardonuts.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

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Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Business Plan: David Morton’s Scaling Formula

David Morton is a restaurateur and a student of the game. His ambitions go beyond making food or money, he’s trying to make a difference. David is blazing new trails in our industry, establishing partnerships and opening restaurants in ways that haven’t been done before.

In this episode, I sat down with him to discuss his family’s restaurant legacy and how the businesses he’s building today will influence the restaurant industry of tomorrow.

For more on his restaurants, visit https://www.dmkrestaurants.com

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Ideas: Noah Glass on Betting Big for Future Tech

Today, Olo is a billion-dollar company with a captivated audience of restaurateurs excited about the future of restaurant tech.

But the story of Olo and its founder, Noah Glass, is far from an overnight success. Noah has spent the last 16 years evangelizing the merits of restaurant tech to an industry unwilling to change. But he never lost hope and he never gave up.

And I can only imagine that a man with that kind of vision and that kind of fortitude must have a clear vision of new ideas for restaurant business and what’s coming next for all of us. Today we talk about the future of restaurants and restaurant tech.

TIME-STAMPED SHOW NOTES

[2:25] The ripple effect that planted a seed: Lessons learned from Silicon Valley

[5:11] Finding the courage: seizing the opportunity to realize a vision

[8:38] Evolving an ideology: rallying the troops and doing good while doing well.

[11:50] Evolving a leader: the challenges of scaling and having faith in your partners and values.

[16:38] How one restaurant Dallas, TX changed Olo’s framework.

[22:08] Embracing the Digital Age: Is the industry backsliding as we lean into tech?

[24:20] Imagining the future of the restaurant industry:

[27:25] Turning the tables: The kind of restaurant Noah Glass would open.

[31:15] The North Star metric: Customer lifetime value and what it means for your restaurant.

That’s Noah Glass. For more on OLO visit https://www.olo.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

Restaurant Marketing: Chip Klose’s Strategy Insights

You know Chip Klose. He’s been on the show before. Chip is a restaurant consultant that has recently released a new book called Restaurant Marketing Strategy. We sit down today to discuss what inspired him to share his winning blueprint with the world and we tease out the key ideas presented throughout the book. Restaurant marketing is my favorite thing and few do it better than Chip.

You can buy his new book Restaurant Marketing Strategy on amazon.com.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurants Technologies: Elevating Dining Experiences [PART 1]

I’m not crazy. There are definitely people that make an absolute fortune in this industry. They’re just few and far between and and many haven’t been willing to share their recipe for success.

But you can learn a lot from observing the masters at work. And that’s the vantage point from which the team over at Restauranttopia views our industry.

They’re working with the best in the business to create extraordinary results and today David, Brian and Anthony share the tactics and tools used by the best to create unstoppable restaurant brands.

To check out more on David, Brian and Anthony go to https://restauranttopia.com

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Restaurant Business Plan: LA Chef Conference Community Building

Brad Metzger has been the glue binding our industry together for more than a decade. He and his team have helped set the trajectory for countless chefs, owners and operators, helping them build the teams they need to thrive.

He’s one part career counselor, one part therapist and one part big brother, and when he decided to bring our industry together by creating a first of its kind conference in Los Angeles, everyone was impressed but no one was surprised. Today we sit down with him, his partner in crime Jacqui and celebrity chef Burt Bakman to discuss what it takes to create community and why it’s desperately needed at this moment.

For more on LA Chef Con visit https://www.lachefconference.com

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Margins Boosted by Billion Dollar Coach: Josh Holtzman & David Kaplan

I’m going to let you in on a big secret. Many of the successful entrepreneurs I know are all following the same playbook. The book is called Traction and the strategy is called EOS, the entrepreneurial operating system. It’s like rocket fuel for your business. Don’t believe me? I don’t blame you. That’s why I brought in the experts.

Today we’re having a discussion with executive coach, Josh Holtzman and his client and famed Hospitality magnate Dave Kaplan of Death & Co.

The total earnings of the companies Josh coaches equates to ONE BILLION DOLLARS in revenue.

How does he do it? What creates that level of growth? It’s all covered in todaysconversation.

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Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • For Josh H, there’s nothing more fulfilling than to work with more leaders
  • Works with 25 companies in LA
  • Industry agnostic. EOS is for growth-orientated organizations
  • Josh K implemented EOS in his own restaurant
  • Solved foundational issues in his own organization
  • The benefits of EOS
  • EOS puts operating systems and tools together in a cohesive system
  • Makes transforming your business more actionable
  • Death & Co examples
  • The aim of EOS
  • Gino would be the first to say he didn’t create the concepts
  • He curated them
  • Helping business owners get in control and master their businesses
  • Foundations of the EOS model
  • Entrepreneurs wrestle with 136 issues at any one time
  • Tackling 6 things can help to solve the 136 issues
  • 6 things to focus on in business
  • Mistakes Josh K made in his restaurant business
  • Some things were not aligned with the vision
  • Brought in a sommelier and invested in a $25k sustainable wine list
  • Was not helpful to the business
  • Having a vision constantly in mind and living the core values helps to focus efforts
  • The importance of core values
  • Death & Co raised 2.7 million on a crowdfunding platform
  • Found EOS during this pivotal moment
  • Had the leadership read the book
  • Met Josh Holtzman and hired him as a professional guide to fully implement EOS
  • Operational and organizational void in the hospitality industry
  • It is spoken about as if hospitality is completely unique to the other businesses of the world
  • That’s not true at all
  • Three areas of issues
  • How does EOS work in the midst of a pandemic
  • Pivoting during the pandemic
  • Focussed on social media outreach
  • Offered experiences via their retail
  • Supporting staff during the pandemic (Death & Co)
  • Free mental health for all staff
  • Daily newsletter for all staff
  • Staff relief fund
  • Death & Co created a reopening playbook
  • They shared this with others in the industry
  • Transparency is a key part of their company ethos
  • Business doesn’t have to be this hard
  • Business owners struggle with so much

Restaurant Business: Jason Fullilove’s Chef Entrepreneurship

Are you interested in learning how to become the chef of a successful restaurant or starting your own catering company? Have you ever wanted to launch a pop up restaurant or a traditional brick and mortar? Today’s guest, Jason Fullilove has done all of that and so much more. In our conversation, we explore all of the options you have as a chef these days and how to capitalize on each.

For more information on Jason, visit http://www.jasonfullilove.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Consulting: Charles Bililies on Sensible Growth

The only thing I ever wanted was to own my own bar…until I owned that bar. Then the only thing I wanted was to own a bar and a restaurant. There’s something within so many of us that pushes us to scale, despite the overwhelm that we’re are already suffering from. Charles Bililies took a different route with Souvla. His growth has been measured and strategic and I believe there’s much we can learn from his methodical process. In today’s conversation we discuss his strategy for scaling and the benefits he’s enjoyed from taking the patient path.

For more information on Souvla, visit https://www.souvla.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Profit Margin: Transforming Patachou, Inc

You should listen to Martha Hoover.

Not because she owns and operates 14 different restaurants. Not because she offers her 400 member team full benefits and parental leave. Not because of her nationally renowned sustainability efforts.Not because her farm to table casual concepts are actually profitable.

You should listen to Martha Hoover because she’s right.

This is our moment. This is our opportunity to look at the mistakes of the past and make better choices for ourselves. This is the conversation we should of had years ago.

For more on Martha’s organization go to www.patachouinc.com

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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

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The Happy Mouth Morning Show –www.restaurants.yelp.com/happy mouth

Restaurant Marketing School –www.restaurants.yelp.com/marketingschool

The Playbook –www.restaurants.yelp.com/influencers

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This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

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