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Josh Kopel | Award Winning Restaurant Consultant

Restaurant Consultant Justin Kingsley Hall: Chef Life Beyond Restaurants

I met Justin Kingsley Hall in Whitefish, Montana of all places. We were both consulting on a gorgeous restaurant project there. He oversaw the culinary program and I was brought in to refine and optimize the front of house. A friendship evolved and I wanted to have him on the show to discuss the lessons he’s learned after decades of building out his own restaurants and fixing the restaurants of others. This is a glimpse into the life of a chef not bound to a restaurant. 

For more information on the chef, visit https://kindlingculinary.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Marketing: Great Marketing Doesn’t Cost You a Penny

As you know, I’ve coached hundreds of restaurateurs to scale profitability through effective marketing Strategies and optimizing operations. These bonus episodes serve as mini-coaching sessions where I provide you with quick lessons to help you achieve the same amazing results without spending a dollar on marketing and advertising. Enjoy!

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:

⁠Yelp for Restaurants Podcasts⁠

⁠Restaurant expert videos & webinars⁠

Technology for Restaurants: Starting Fresh with Celebrity Chef Tim Hollingsworth

In episode 149 of FULL COMP, Josh talks to celebrity chef Tim Hollingsworth of Odium in Los Angeles about the lessons he learned during Covid as well as the evolution of his own restaurant as he incorporates fresh lessons into a fresh start. Join us as Tim explains what he’s discovered about the impact of creating buy-in among staff, building great teams, and creating lasting and memorable experiences.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

TIME-STAMPED SHOW NOTES:

[1:54] Today’s topic: What would you do differently if you could take the lessons Covid gave you forward?

[2:30] Lessons from The French Laundry with Tim Hollingsworth

[4:14] Why your philosophy matters, and how to build a team that buys in, and what makes a great working environment.

[6:12] Creating great culture: valuing balance and employee wellness to create great customer experiences.

[9:28] Your Restaurant 2.0: finding opportunities to change for the better.

[10:23] Understanding your clientele and how to serve them.

[12:12] The responsibility of training for success, focus, and cohesion.

[14:36] Restaurant concepts: using experience as inspiration.

[16:50] Storefronts: Are they the move? Pros and cons of brick and mortar.

[18:03] Celebrity Chefdom: choices that create celebrity status.

[21:36] How to know when it’s time to grow: what matters and what doesn’t.

[26:03] Making conscious decisions: advice from a celebrity chef on defining the worth of our industry.

For more on Tim Hollingsworth, visit timothyhollingsworth.com.

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CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Profitability: Tyler Simmons’ Waste-to-Profit Method

Tyler Simmons wants to sell your trash. Our industry is famous for the amount of waste we create and Tyler is here to help. Today we’re talking about Too Good To Go, a company dedicated to eliminating food waste by elevating trash to treasure through innovative restaurant marketing and powerful tech tools. In an industry desperate for reasonable solutions to foundation problems, this just might be one.

For more information on Too Good to Go, visit https://toogoodtogo.com/en-us/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consultant: John Tallichet’s Generational Transition Expertise

Today we chat with John Tallichet of Specialty Restaurants Corporation. A company his father started and grew to 80 restaurants. Today we talk about the evolution of that company over the years and the new course John has set for his family and his restaurants.

For more on SRC visit https://www.specialtyrestaurants.com

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Ideas: John Meadow on Niche Discovery at Scarpetta

Just because your last restaurant was a hit doesn’t mean the next one will be. And, as restaurateurs, we spend a lot of time after a closure trying to figure out what went wrong. Through trial and error, some of us are lucky enough to parse out a recipe for consistent success. John Meadow of the prolific restaurant group LDV has done just that. In today’s conversation, we discuss the elements he’s put together to ensure the next restaurant that opens is more successful than the last, focusing on unique restaurant ideas.

For more on his restaurants visit https://ldvhospitality.com

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Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls

Restaurant Business Plan Template: Insights from Jot Condie, California Restaurant Association President

Another dine-in closure for restaurants…California is the 5th largest economy in the world and the hospitality industry here employs literally hundreds of thousands of people.

Who speaks for us?

Who is looking out for our best interests?

Who’s there to make sure we survive the pandemic?

The California Restaurant Association has extended it’s resources to the industry nationwide and, on this episode, we chat with Jot Condie, president of the CRA, about the work they’re doing to make sure that California functions as a guidepost, showing other states how to support the industry that powers their economy.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • How the CRA started
  • The mission of CRA
  • To represent and promote the restaurant industry in California
  • How CRA works
  • CRA represents around 25k restaurants
  • 80% independent restaurants
  • 20% larger chains
  • Inclusive to all as both types of restaurant ultimately have the same goals and struggles
  • The big wins of CRA
  • The beginning of the Covid crisis
  • The governor announced that restaurants would need to reduce to 50% capacity
  • LA mayor and 12 other mayors in the state disagreed and decreed total lockdown
  • Crisis management mode
  • Getting information to everyone – members and non-members
  • Adjusting website to the most relevant information
  • Talking to government officials for more information
  • Advocacy work during the pandemic
  • Worked with LA health department to allow groceraunts
  • Alcohol delivery allowance
  • Deferral on tax payments
  • Free up public space to allow restaurants to have sidewalk dining
  • Allow for curbside pickup in cities
  • It is important to make your voice heard
  • Government has a huge impact on operations
  • Collaborating with third-party delivery companies
  • Doordash being very accommodating to the industry
  • Try to work through issues
  • Rent is the largest fixed cost for restaurants
  • Leasing issues are far greater scope than business owner vs landlord
  • Political and legal issues intertwined
  • CRA is in conversation with mortgage industry and property owners
  • Not much support in these early efforts
  • The success of campaigns depends on the votes
  • Resources that the CRA provides
  • Integrated insurance solutions
  • Legal center
  • Law firm partners create free compliance documents
  • Discounted legal fees
  • Webinars
  • United healthcare discount
  • What are our obligations under the new guidelines?
  • Face coverings for employees
  • Sanitation standards
  • Guidelines must be followed to encourage guests to return
  • If your restaurant is seen to be breaking rules on social media, it will ruin your reputation
  • Advocacy doesn’t work if businesses don’t also join in making their voice heard

Restaurant Email Marketing: EveryTable’s Nutritious Offerings by Sam Polk

Can good, nutritious food be reasonably priced?

Can it be cheap?

Is healthy food is a human right?

Sam Polk thinks it is and he’s putting his money where is.

Sam created Everytable, a company dedicated to offering nutritious food at a lowprice point…and he intends to make a profit while doing it.

Today we discuss how Sam is bucking convention and using the bigcorporationsplaybook to make a bigimpact on localcommunities.

For more on Everytable and their mission go to www.everytable.com

Sign Up for Our Weekly Newsletter: https://pineapplepost.news

Book time on my personal calendar: https://bit.ly/3otQm8z

Download our restaurant recovery guide: https://bit.ly/2ZAcmo0

Sign up for the free town hall featuring JET TILA: https://bit.ly/33Pa06P

Restaurant Consultant: Robin Gagnon’s Perfect Restaurant Buying Tips

I don’t believe there’s anything more vital to the success of an independent restaurant than the location we choose. Defining the perfect location has become even more complicated in recent years and that’s why I reached out to today’s guest, Robin Gagnon. Robin is a restaurant real estate expert and today she shares the best practices and mistakes to avoid when it comes to choosing, leasing, and selling a restaurant in today’s tough environment.

To learn more about Robin and her company, visit https://www.wesellrestaurants.com/.

__________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Ideas: Adam Goldberg’s Founder to CEO Evolution

Adam Goldberg on the evolution from founder to CEO

Before partnering with the band Kiss and taking over as CEO of rock and roll restaurant group, Rock & Brews, Adam Goldberg had already founded a successful pizza chain with over two dozen locations. Adam is an expert at the two skills we must acquire to achieve success in this industry: developing the plan to start and charting the path to scale. In our conversation, he shares the essential elements of a scalable restaurant concept and the proven path to scale successful brands.

For more information on Rock & Brews, visit https://www.rockandbrews.com/.

__________________________________________________________

Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Consulting: Joseph Szala’s Bull-Hearted Branding

People don’t buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good.

What story is your food telling? What does it say about someone who chooses to patronize your restaurant?

If you don’t know, the your guest probably doesn’t know either.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

That’s why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client’s stories and today he teaches us how to tell our own.

For more on Vigor visit https://vigorbranding.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Business: Liz Solomon’s Reverse Franchise Innovation

What’s the first thing you do when you want to open your own restaurant? Liz Solomon wanted to open a restaurant but she went about it in a completely innovative way.

In today’s conversation, Liz takes us on her path to a brick and mortar restaurant that began with an idea, then a catering company, then food carts, then a wholesale company and then…well I guess you’ll just have to listen to find out.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

For more on King David Tacos go to http://kingdavidtacos.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)

Free 5-Day Marketing Masterclass

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5 Day Restaurant
Marketing Masterclass

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Get the tactics, tools, and strategies you need to scale your restaurant’s profits by 15% — in just five days.

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