Josh Kopel | Award Winning Restaurant Consultant

Restaurant Consulting: Joseph Szala’s Bull-Hearted Branding

People don’t buy food, they buy a story. This will make me look thin. This will make me look cool. This will make me feel good.

What story is your food telling? What does it say about someone who chooses to patronize your restaurant?

If you don’t know, the your guest probably doesn’t know either.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

That’s why I reached out to Joseph Szala of Vigor Branding. They specialize in telling their client’s stories and today he teaches us how to tell our own.

For more on Vigor visit https://vigorbranding.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Clare Reichenbach’s Foundation Support

The global pandemic brought tragedy to our industry but, and I think this needs to be said, it brought opportunity as well. Restaurant owners and operators saw the pandemic as a catalyst for change and so did some of the organizations that support us.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

Today’s guest is Clare Reichenbach, the CEO of the James Beard Foundation. We talk about the evolution of our industry and the evolution of the foundation over the last 20 years and, especially, the last 24 months.

For more on how the James Beard Foundation can support you and your restaurant, go to https://www.jamesbeard.org/

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Shawn Lalehzarian’s Trend Tackling Expertise

What if, when you started your entrepreneurial journey, you had a playbook that guaranteed your success? Would you follow it religiously or would you deviate when inspiration strikes?

Shawn Lalehzarian had that playbook. After opening countless restaurants for big brands he went independent and paired a winning plan with a top trend to create a powerhouse restaurant.

In today’s conversation we talk about the essential elements of the plan that led to his massive success despite a global pandemic.

That’s Shawn Lalehzarian. For more on The Red Chickz visit https://www.theredchickz.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Robert Irvine’s Leadership Lessons

What if the labor crisis is a result of a leadership crisis? Could we build better businesses and a better industry simply by becoming better leaders?

Could it be that simple? Is that even possible?

Celebrity Chef Robert Irvine specializes in making the impossible, possible. Today we discuss how this career soldier from a modest background built an empire off the lessons in leadership he learned while in the military.

For more on the chef and his projects visit https://chefirvine.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Lance Graulich’s Scale-Ready Strategies

It’s hard not to be a little jealous of franchisees. They have this massive advantage over true independents. They get a copy of a proven playbook for success and start with brand recognition out the gate.

But, for those of us that chose the independent route, I think there’s massive value in taking a peek at that playbook.

Check Our Restaurant Marketing Strategies to Improve Your Business Fast.

Today we speak with Lance Graulich, a franchising expert that mastered the art of franchising both as a franchisor and a franchisee. Today we take a peek under the hood of the machine that scales a concept from one to one hundred.

For more on his company visit https://www.ionfranchising.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Rafat Ali’s Tourism Evolution Insights

We talk every week about the changes occurring in the restaurant industry. And that makes sense because we work in the restaurant industry. But few things affect our businesses more than tourism and the very nature of travel has changed. I wanted to dig deeper into what going on so I reached out to Rafat Ali of Skift.

Rafat is an travel expert and his publication is the go-to resource of travel trends and the effect those trends are having on the larger industry. Today we talk about the trends and the disruptors making waves that will ripple into our industry and the way we connect with tourists.

For more on Skift go to https://skift.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Edward Lee’s Hopeful Service

When the pandemic hit, we all had survival on the brain. Some of us focused on our families, some of us focused on our businesses and, a select few, turned their attention to our industry.

Today we talk with Chef Edward Lee, who represents the absolute best of us, a true advocate for our industry serving up hope, change and inspiration for the future.

For more on the Lee Initiative visit https://www.leeinitiative.org

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Isaac Toups’ Recovery Mastery

The pandemic decimated our industry on a global scale and, for many of us, it was the first time that mother nature played a major role in the way we do business. But, if you grew up in Southern Louisiana–and I did–you’ve been conditioned after countless natural disasters to safeguard your family and your business against the unpredictable nature of the changing tides.

Restaurant Consulting: Isaac Toups’ Recovery Mastery

Today we chat with Isaac Toups. A Louisiana native and restaurateur who offers a masterclass in what it means to be resilient in the face of overwhelming odds and the courage it takes to rebuild from scratch again and again.

For more on Toups’ Meatery visit http://toupsmeatery.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Jon Neidich’s Millennial Insight

What is cool? What are those indescribable qualities that make a restaurant popular? Is it just me or does it seem to be a moving target from year to year?

Jon Neidich seems to have the formula down, with each spot he opens being trendier than the next. But, and this is what’s truly amazing, they have staying power.

Today we sit down to discuss what makes a restaurant perennially popular so that we too can become the kings and queens of cool.

That’s Jon Neidich. For more on Golden Age Hospitality visit https://www.goldenagehospitality.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Kim Malek’s Game Rules Mastery

We all had a dream going into this life but so rarely do we actually achieve that dream. We’re busy but we’re broke. We’re rich but we’re working ourselves to death. We spend our days crunching numbers when all we wanted to do was cook.

But some of us have figured it out. And there’s hope in that for all of us. Today we chat with Kim Malek, the founder of Salt & Straw, an ice cream company that abides by every foundational business principle while breaking every rule in the restaurant industry.

For more on Salt & Straw visit https://saltandstraw.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Mike Connelly’s Service Standards Innovation

We know that there’s restaurant tech out there that can make our jobs easier. There’s tech out there that makes our customers’ jobs a bit easier too.

But, is there tech out there that can help us scale our organization, making a single-unit restaurant run like one of the big guys?

As it turns out there is and today we’re chatting with Mike Connelly of Urban Plates who will break down the tech they’ve built and the tech they used to scale this small startup into a competitive restaurant chain.

For more on Urban Plates visit https://urbanplates.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consulting: Jonah Bliss’ Future Visioning

What’s that one thing that causes a restaurant to close? Well that’s just the thing isn’t it. There isn’t just one. As restaurateurs we’re affected by thousands of variables from weather to workforce and from competition to supply chain. How do we navigate our businesses through these murky waters?

That’s the question Jonah Bliss is trying to figure out. Jonah is the founder of Curbivore, a conference working to help restaurant find the path of least resistance as they navigate overwhelming demand, supply shortages, city regulations and an evolving marketplace. Today we talk about what he’s built and what he’s learned along the way.

To get a free ticket to Curbivore be sure to click the link the show notes.

www.eventbrite.com/e/205235293287/?discount=FullComp

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)