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Josh Kopel | Award Winning Restaurant Consultant

Restaurant Business: Brad Wise’s Epic Brand Transformation

Sometimes the only difference between those who succeed and those who fail is the decision to not give up. Today’s guest, Chef Brad Wise, is a testament to the grit required to build something prolific in our industry. In our conversation we discuss how to overcome a slow start and how he turned a failed bar into the hottest steakhouse concept on the West Coast. 

For more on his restaurant concepts, visit https://www.trustrestaurantsd.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Marketing: Innovate with Joe Jackman, Jackman Reinvents

Change is hard.

Becoming irrelevant is harder.

Today we chat we Joe Jackman who wrote the book on change.

Joe walks us through what real change can look like in our businesses, creating a blueprint for disruption and innovation within an industry that desperately needs both.

You can pick up The Reinventionist Mindset wherever books are sold.

We recommend you Check Our Restaurant Marketing Strategies to Boost your Sales

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CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Business Plan: Daniel Shemtob’s Blueprint for Success

Daniel Shemtob is an award winning chef, a successful restaurateur, a Food Network star, and, most recently, the creator of Snibbs, a footwear line made just for us. I wanted to sit down with him to discuss the blueprint he’s used to create success after success across every aspect of our industry. Today we talk about nurturing innovation, overcoming obstacles, and the non-linear path that leads to success. 

To learn more about Snibbs, go to Snibbs.co and use promo code FULLCOMP to get 10% off your first pair. 

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Ideas: Chris Adams’ Luxury Experience Building

Most of us don’t own a luxury hotel or a three star Michelin restaurant but that doesn’t mean that we’re not able to incorporate elements of luxury into our brands and our customer service experience. Today we chat with Chris Adams of the Ellis Adams Group, a luxury lifestyle consulting group that specializes in making folks feel special. In our conversation, Chris unpacks the small but important elements that make our guests feel seen and special.

Whether it’s unique restaurant ideas or innovative concepts, he emphasizes the significance of personalization and attention to detail in creating memorable dining experiences.

That’s Chris Adams. For more information on the Ellis Adams Group, visit https://www.ellisadamsgroup.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Profit Margin Boost: Chef Nina Compton’s Community Building Benefits

What I miss most about Louisiana is the sense of community I felt there. What I miss is exactly what compelled Chef Nina Compton to move there. Since arriving she’s opened multiple restaurants and has achieved every imaginable accolade including a James Beard award, the title of Best New Chef from Food & Wine and was listed as one of America’s Best Restaurants by Eater. Nothing could stop that momentum…except for a global pandemic. Today we discuss the long road ahead and the need to come together as a community if we’re going to make it out of this alive.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Is reopening possible?
  • Restaurants will be different
  • Dining etiquette will be different
  • Cons of pivoting to delivery
  • Low check average
  • Not ordering beverages
  • Not ordering appetizers
  • Goal is to break even for the next year
  • Making profit is probably not realistic for a while
  • Keep doors open until things bounce back
  • Wondering whether to change careers
  • Who would be hiring now?
  • Some days there is hope that everything will be okay
  • Some days considering getting a 9-5 job
  • As an owner, you are emotionally invested in the restaurant
  • Restaurant as a reflection of self
  • Supply chain is counting on us
  • Staff
  • Farmers
  • Wine producers
  • Fisherman
  • Grocers
  • Communicating the realities of the restaurant ecosystem
  • Not a lucrative business
  • Low return on high workload
  • People take for granted that plates, food, labor etc costs money
  • The danger of raising prices
  • Not wanting to turn away customers
  • “Meals are about moments, memories, and those who surround you at your table.”
  • What does this look like post-pandemic?
  • People want restaurants to come back
  • Food is very comforting and people need comfort
  • The lead up to closing
  • Trying to keep guests and staff safe
  • Hand sanitizer
  • Single-use menus
  • Spacing tables
  • Reopening strategy
  • Keys to success

Restaurant Profit Margin: FULL COMP Season 6 Promo

Here’s what we’re tackling in Season 6 of FULL COMP!

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CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Ideas: Che Ramos’ Inclusive Environment & Beverage Program

Che Ramos is quickly becoming a household name within our industry. His efforts to create an inclusive environment within the beverage industry are what initially sparked my interest but, once he had my attention, I was floored by the amount of value he was providing across every digital platform. In today’s conversation, we tackle diversity, inclusion, and unique restaurant ideas, and what it takes to make a damn good drink and a memorable cocktail list.

That’s Che Ramos. For more information on Che, visit https://blackbourbonguy.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Marketing: Carrie Luxem’s Soft Skills Mastery

You don’t know what you don’t know. What kept me up at night, no matter how many hours I put in at the restaurant, were people problems. How am I going to keep the good ones? What’s a painless way to get rid of the bad eggs? And how do I make sure everyone is rowing in the right direction?

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

I feel like I always lacked the resources when it came to human resources.

That’s why I was so excited to chat with Carrie Luxem. She specialized on creating leaders and building teams. Today she runs of through the fundamentals of what a successful people program looks like and how we can implement it in a cost effective way.

For more on Carrie go to https://carrieluxem.com

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consultant: Katie Reicher’s Dream Job Path

Katie Reicher on the path to your dream job

There are many paths that lead to the same destination. For most chefs, they travel from restaurant to restaurant honing their skills until they eventually land their dream role at their dream restaurant. Today’s guest, through the power of focus and intention, seems to have found a shortcut. In our conversation Chef Katie shares how she landed her dream restaurant right out of culinary school and how she capitalized on that opportunity to land her dream job.

For more information on her restaurant, visit https://greensrestaurant.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Consulting: Michael Benson’s Ideal Restaurant Blueprint

Michael Benson’s company SoCal Restaurant Design Group has built some of the most prolific restaurants in California and today he’s sharing the tactics, tools, and strategies he uses to ensure his clients get the most for the least in the shortest period of time.

For more on his company visit https://www.socalrestaurantdesign.com/

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Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls

Restaurant Business Plan Template: Insider Tips from Mary Sue Milliken

We idolize the trailblazers…those heroes with enough courage to do something truly original. It’s easy to romanticize their struggles or attribute superhuman qualities that make them seem different than us.

But they’re not.

Celebrity Chef Mary Sue Milliken is just a person, like you and me but through patience, grit and the belief in a better future she has overcome overwhelming odds to become a celebrity chef, successful restaurateur, published author, television personality, wife and mother.

Today Mary Sue shares her path from culinary student to industry leader and the lessons she’s learned along the way.

For more on the chef go to www.bordergrill.com

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Booktime on Josh’s personal calendar: https://bit.ly/3otQm8z

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

Full Comp –https://restaurants.yelp.com/full-comp-podcast/

The Happy Mouth Morning Show –https://restaurants.yelp.com/happy-mouth-podcast/

Restaurant Marketing School –https://restaurants.yelp.com/hospitality-marketing-podcast/

The Playbook –https://restaurants.yelp.com/the-playbook-restaurant-stories/

Restaurant Marketing Agency: Public Relations Masterclass by Jeff Smith & Jill Sandin

Storytelling is central to the restaurant experience and, what guests love most whether they realize it or not, is the story we’re telling within the four walls of our restaurants. But how does that story translate outside of those 4 walls and what stories should we be telling post-pandemic. We cover all of that and much more on today’s show with Jeff Smith and Jill Sandin of JS2 in Los Angeles, one of the premier hospitality public relations firms repping everyone from Starbucks to famed restaurant Juniper and Ivy.

Want to Grow Your Business Fast? Check Our Guide by Josh Kopel on Restaurant Marketing Strategies.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • The secrets to success in the restaurant business
  • Understanding who we are in the market place
  • Having a deeply interesting story to tell
  • Not being all things to all people
  • We must understand the connection between food, service, excitement and experience
  • Solid business practices and managing the P&L
  • Food is deeply personal
  • Food memories drive our relationship with restaurants
  • Client USP is the basis of great PR
  • They do a branding exercise to understand the core essence of the restaurant
  • Finding the tiny stories and a-ha moments that make the restaurant unique
  • PR is very competitive
  • The media is demanding and jaded
  • LA is saturated with great food stories and food personalities
  • Standing out in the crowd
  • Find the one story that gets heads nodding or touches the heart
  • Follow the love/passion and you will find the story
  • Covid19 aftermath is like 9/11
  • JS2 PR started 3 weeks before 9/11
  • We are all in it together
  • The world is in mourning
  • We must communicate in a delicate way
  • Communicating during a crisis
  • Skillful storytelling is key
  • We must be respectful and authentic
  • Stay away from icky salesman
  • Difference between information and promotion
  • 4 phase approach to PR during Covid19
  • Examples of PR during this time
  • Saikai Ramen Bar – used remaining inventory to make ramen for local police and fire stations
  • Dog Bakery – delivered dog food for free to local community
  • Pasta Sisters – found other jobs for staff to keep them on payroll so they can still receive health benefits
  • Practical advice for reopening
  • What is your objective in this moment?
  • We must be sensitive to the mood of the customer
  • Fear makes people react in ways we can’t predict
  • Trim hours and menu if needed
  • Invest in excellent service
  • Prioritizing storytelling
  • The more personal the better
  • How to get more media coverage
  • Hospitality industry is in the news cycle a lot because of being the hardest hit during the pandemic
  • Focus on stories of courage, compassion, and/or creativity
  • Predictions for consumer behavior after the pandemic
  • People are longing for connection
  • They want to come back to restaurants and bars
  • Consumers will be looking for places that make the very best food in the very best way
  • High expectations

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

FREE DOWNLOAD

Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

FREE DOWNLOAD

Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)

Free 5-Day Marketing Masterclass

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