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Josh Kopel | Award Winning Restaurant Consultant

Restaurant Business Plan: Mike Sebazco’s One Shift Power

If we’re paying rent 24 hours a day, we must generate revenue 24 hours a day. But, with food costs and the cost of labor skyrocketing, our revenue models are evolving. Enter Mike Sebazco of Famous Toastery. With over two dozen locations and counting, this one-shift business is shifting the way we look at operations and profitability. We sat down today to discuss how thinking small can have a massive impact on your restaurant.

For more information on Famous Toastery, visit https://famoustoastery.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Technology for Restaurants: Navigating Pandemic Expansion

So many of us were unprepared for the struggles we’d experience in 2020. Justin Rosenberg of Honeygrow was well prepared for any obstacles that came his way.

Why? Some brands are built on strong economies and good luck, others are forged in fire.

In this episode, Justin walks us through the hard lessons he learned scaling Honeygrow and how that prepared him for the pandemic.

For more Honeygrow go to www.honeygrow.com

SignUp for Our Weekly Newsletter: https://pineapplepost.news

Booktime on my personal calendar: https://bit.ly/3otQm8z

Downloadour restaurant recovery guide: https://bit.ly/2ZAcmo0

Wantto streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast toclaim your free page and learn more about these powerful tools for your business.

Restaurant Consulting: Selwyn Yosslowitz’s Essential Rule

What is the only rule that matters in our industry? If you ask today’s guest Selwyn Yosslowitz the rule is simple: keep it simple. Other than that, I’d argue Selwyn has broken every rule in the book. In our conversation Selwyn explains how big rents, big menus and big profits can all work together.

For more on Marmalade Cafe visit https://marmaladecafe.com

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Full Comp brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Industry Town Halls

Restaurant Marketing Agency: Steve Brown’s Social Media Building Tips

Swagyu is a national brand with retail locations, multiple restaurants, and a direct-to-consumer model that ships all over the world. But, just before the pandemic, its founder hit rock bottom. The story of Steve Brown is one of the most inspirational restaurant stories to come out of the pandemic and today we sit down to discuss how he went from rock bottom to top of the world.

We recommend you Check Our Restaurant marketing strategies to Boost your Sales.

For more information on Swagyu, visit https://www.swagyuchopshop.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurant Marketing: Mark Bitterman’s Lasting Business Strategies

We often have such a clear vision for what our lives and our businesses will look like before we open. And then the flood comes and we’re so busy trying to survive that we forget to thrive. We forget why we got into this to begin with. And that “why”, for most of us, was love.

Love of community, love of food, and love of revelry. Meet Mark Bitterman, a man who’s never forgotten his why and, no surprise, it’s served him well. Today we chat about finding our true North, holding on to it, and building a business to last.

We recommend you Check Our Restaurant marketing strategies to Boost your Sales.

For more information on The Meadow, visit https://themeadow.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Consulting: Travis Talbot’s Guide to Hacking Chef Life

Travis Talbot is a renaissance man who’s dedicated his life to learning and teaching. Far from the day to day grind of restaurant life, the chef travels the world, immersing himself in new cultures and cuisines for the benefit of his clients. We may not all aspire to be jetsetters but we are here to learn and Travis does not disappoint, sharing the tools and strategies he’s used to improve his life and the lives of restaurant owners globally. 

For more information on the chef and his businesses, visit https://ttexperiment.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Restaurants Technologies: Elevating with Elizabeth Tilton, Oyster Sunday CEO

Didn’t go to business school? We’ve got you covered.

On today’s show, we chat with Elizabeth Tilton, founder of Oyster Sunday, a hospitality services company making waves by supplying us with tools we need to reopen, at no cost

As a child, I dreamed of being an astronaut. Elizabeth Tilton dreamed of being a doctor. But somehow, some way the hospitality industry sucked us in. The love of serving others is overwhelming and fires us off in different directions. I became a restaurateur. Elizabeth has dedicated her life to helping restaurateurs succeed.

Today we run through the plans and tools Oyster Sunday has created to make sure we don’t just survive, we actually thrive.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • What does Oyster Sunday do?
  • Corporate office for independent restaurants
  • Creating infrastructure of operating systems for restaurants
  • Reopening resources
  • Offers free consultations for operators
  • Created the reopening critical path
  • How to treat your team
  • How to stop hemorrhaging money
  • PPL, national and localized financial stability
  • Step by step guide to reopening
  • Managing your team
  • Not disqualifying team members for unemployment
  • Restructuring business operations
  • How do we find alternative revenue streams?
  • Going back to cash in hand
  • What is the break-even point at our lowest moments?
  • How can we reorganize P&L?
  • Data-driven decision making
  • Focus on core competency
  • What dishes or services make us who we are as a restaurant?
  • Opportunity to reflect and rebuild
  • Pivoting to a product industry over a service industry
  • Covid 19 exposed issues, not create them
  • Brick & mortar
  • In-person model only
  • Slim margins
  • High labor costs
  • High food costs
  • Margins
  • Industry average is 6% profit margin
  • Preux & Proper 10%
  • High margin businesses have high volume
  • Restaurant businesses must work a lot for small profits
  • With 15-20% profit, we can make broader decisions for our businesses
  • Team salaries
  • Communicating with consumers
  • Consumers will dictate what they need
  • Sharing the operations side with customers
  • Telling them delivery commissions are high
  • Telling them the complications of tipping
  • This is a time of innovation in the industry
  • Minimal innovation has happened in 50 years
  • OpenTable for reservations
  • Cloud-based computing for payments etc
  • Cyclical view to restructuring the business model
  • Recovery from Covid 19 won’t be linear
  • Restructuring tool on the Oyster Sunday website (linked above)
  • % delivery
  • % catering
  • Other digital revenue streams
  • Planning for 12weeks
  • Things change very quickly

Restaurant Marketing: Seth Cohen’s Mastermind Insights

Today we’re talking with Seth Cohen of Sweeten about brand equity, marketing, messaging, real estate and scaling a blockbuster concept in a post pandemic world.

We recommend you Check Our Restaurant marketing strategies to Boost your Sales.

For more on Sweetfin visit https://www.sweetfin.com

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other content:

Yelp for Restaurants Podcasts

Restaurant expert videos & webinars

Building a Better Industry: Dina Samson, co-founder of Regarding Her

In this moment, we’re not just rebuilding our businesses, we’re rebuilding our industry.

What would you change if you had the chance?

For Dina Samson, change comes in the form of increased visibility. She’s working to raise the voices of entrepreneurial women within our industry. She’s also out front ensuring that the policymakers that directly effect our restaurants understand our priorities and our needs.

In today’s conversation, we talk about her advocacy work and how she manages to juggle it alongside being both a restaurateur and a parent.

For more on Dina and all of her projects go to www.dinasamson.com

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CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Consultant: Michael Mina & Patric Yumul’s Strategy

Michael Mina is the best in the biz. He’s mastered excellence at scale. What’s equally impressive is that he’s done it alongside his partner Patric Yumul for the last 20 years.

Think about how much our industry has changed in the last 20 years. Today, the three of us reflect back on their decades long partnership together and look forward to the next chapter of their partnership.

For more on the Mina Group go to https://www.michaelmina.net

FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

________________________________

CLICK HERE to Chat with Josh

Free Download: 5 Steps to Achieve a 15% Net Profit

We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

FULL COMP

Restaurant Marketing School

The Playbook

Industry Town Halls

Restaurant Marketing: Eric & Alex Adler’s Branding Power

What transforms a single unit family owned and operated restaurant into a regional giant with nine locations? Today we chat with Eric and Alex Adler, cofounders of the Puesto restaurant chain in Southern California. They, like so many other families, built a restaurant to share their love of food and culture with their community. But, unlike so many others in our industry, they’ve thrived, building 10 restaurants in 10 years. Today we discuss the strategies and tools that they used to scale their family restaurant.

Want to Grow Your Business Fast? Check Our Restaurant Marketing Strategies.

For more information on Puesto, visit https://www.eatpuesto.com/.

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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

We have a lot more content coming your way! Be sure to check out our other shows:

Restaurant Marketing School

Restaurant expert videos & webinars

Restaurant Profit Margin: The Struggle to Reopen by Tara Lazar

Dine in is done yet again. Parts of California are facing another stay at home order. What do you do if you own a restaurant? What do you do if you own 2 or 3 or more. Tara Lazar owns 6 spanning all sectors of hospitality. While most of us are struggling to pivot one location, Tara is masterminding how to ensure all 6 survive the year. Today we get real about the struggles she’s working to overcome and the highs and lows along this path.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • Owns 6 locations
  • Building was about taking opportunities when they came
  • Having multiple locations is more entertaining and stimulating
  • The restaurant revenue offsets the cost of management labor from the catering company
  • What has it been like as a woman in the industry
  • Fight a lot harder to be taken seriously
  • The network of restaurateurs is a gentlemen’s club
  • Woman leaders tend to be of an older generation
  • Initial reaction to Covid
  • This could be devastating on the catering side
  • Failed with communication during Covid
  • Stayed really quiet which stressed out staff
  • Started having zoom calls and updates every two weeks
  • Being realistic with your team
  • How many will be able to come back in the fall?
  • Being honest about not knowing the answers
  • Failure depends on so many things out of our control
  • Landlord
  • Government restrictions
  • Consumer behavior
  • Restaurants in charge of public safety
  • Food sourced responsibly
  • Following safety regulation
  • An outbreak in your restaurant could be devastating
  • Using contact tracing forms
  • Greatest fear
  • How do we keep staff safe
  • Using PPP loan
  • Distributed to staff who needed it
  • Paid staff to stay home
  • Was hoping that the team would repay this by working when the restaurant was able to reopen
  • Unfortunately many wanted to collect unemployment instead
  • Pivoting during Covid
  • Does not want to do fast-casual or ordering online
  • Less interaction with clients
  • Branded to-go packaging to be more experiential
  • To-go model at Cheeky’s
  • Redefining hospitality
  • How do you anticipate your guests when you don’t know who they are?
  • Following comment cards and customer surveys
  • Success in 2020
  • Already been successful
  • Realigned with what is important
  • Automating BOH operations
  • Makes work more efficient
  • Would like guests and staff together again
  • Short term goals
  • Keeping staff on the payroll
  • Long term goals
  • Partner with companies
  • Acquire businesses
  • Growing wide vs growing deep
  • Buying out competition
  • Expand into a different market
  • Innovations caused by Covid
  • Cocktails to go
  • Cocktail food truck
  • Farmer’s market boxes
  • New to-go packaging
  • Online to-go platforms
  • Word to the industry
  • Show your appreciation to your customers for supporting you

FREE DOWNLOAD

Leverage Digital Media to Drive Traffic to Your Restaurant

This free (and highly detailed) guide will outline how to tell your story in the most compelling way possible and how to share that story with the masses.

(Yep, even if you’re not a “tech” person!)

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Lead Your Team Instead of Managing Them

This free (and highly detailed) guide will give you everything you need to know to build and lead a world class team from scratch, ensuring you work less and earn more. (Yep, even if you know nothing about leadership.)

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Ready to Optimize, Manage and Grow Your Restaurant’s Profit Margin But Not Sure Where to Start?

This free (and highly detailed) cheat sheet will give you everything you need to know to set up your restaurant to maximize profitability. (Yep, even if you’re not a “business” person!)

Free 5-Day Marketing Masterclass

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